What are the common pitfalls and challenges of customer segmentation and how do you avoid them?
Customer segmentation is a key component of any go-to-market strategy, as it helps you identify and target the most valuable and profitable customers for your product or service. However, customer segmentation is not a one-time exercise, nor a simple task. It requires constant research, analysis, validation, and refinement to ensure that your segments are relevant, accurate, and actionable. In this article, we will explore some of the common pitfalls and challenges of customer segmentation and how you can avoid them.