登录查看更多内容

What are common challenges during the post-launch phase of product development?

由人工智能和领英社区提供技术支持

Launching a new product is an exciting and rewarding process, but it also comes with its own set of challenges. The post-launch phase of product development is not a time to sit back and relax, but rather to monitor, measure, and improve your product based on customer feedback, market trends, and business goals. In this article, we will discuss some of the common challenges that product developers face during the post-launch phase and how to overcome them.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 Customer retention

One of the most important metrics to track after launching a product is customer retention. Customer retention measures how many of your users continue to use your product over time and how loyal they are to your brand. A low retention rate indicates that your product is not meeting the needs or expectations of your customers, or that you are facing strong competition from other products. To improve customer retention, you need to understand why customers are leaving, what features or benefits they value most, and how to communicate with them effectively. You can use various tools and methods, such as surveys, interviews, analytics, and email marketing, to collect and analyze customer feedback and behavior, and then use that data to optimize your product and marketing strategies.

添加您的观点

Mohammed Salman Khaliq

E2E Technical Product Owner at Sky | ex- Tesco
举报内容
The post-launch phase of product development presents a range of common challenges: 1. User Adoption: Encouraging users to embrace the new product and recognize its value. 2. Feedback Management: Handling and acting on feedback from various channels. 3. Bug Fixes and Updates: Swiftly identifying and rectifying post-launch issues, along with ongoing updates. 4. Scalability: Ensuring the product can handle increased user load and data volume. 5. Competitive Response: Monitoring and responding to competitors' activities. 6. Customer Support: Providing exceptional post-launch customer support and assistance. 7. User Retention: Keeping users engaged and satisfied with the product.

已翻译

赞

2 Product quality

Another challenge that product developers face during the post-launch phase is maintaining and improving the quality of their product. Product quality refers to how well your product performs, functions, and satisfies your customers. It also includes aspects such as usability, reliability, security, and design. A high-quality product can increase customer satisfaction, loyalty, and word-of-mouth, while a low-quality product can damage your reputation, trust, and revenue. To ensure product quality, you need to test your product regularly, fix any bugs or errors, update your product with new features or enhancements, and follow the best practices of product development.

添加您的观点

Suhail Syed

Mobile Evangelist | Digital Innovator | ROCCO Awardee Top 4 ?? | Forbes | Product Strategist | Blockchain Enthusiast | B2B/C/E Specialist | eSim/M2M/IoT Influencer | iMeanGreen
举报内容
Maintaining product quality is crucial element in the post-launch phase. Establish clear quality standards and ensure that they are consistently applied across all updates and new features. Implementing a well-defined quality assurance process, conducting regular audits and providing thorough documentation can help uphold consistency. Continuous communication within the development team is essential to ensure everyone are aligned quality standards and practices. Regularly review and update these standards to adapt to evolving user needs and technology changes. Fostering a strong reputation for quality is an investment that pays off in customer loyalty and positive word-of-mouth, contributing significantly to long-term business success.

已翻译

赞
Renato Santoro

15 anos transformando produtos e redefinindo padr?es de mercado | Product Manager | Gerente de Produtos | Product Owner | Gerente de Projetos | PMO | CRM | Omnichannel
举报内容
Assim que uma subida em produ??o é realizada, é necessário deixar a equipe disponível e preparada para atuar em caso de falhas. Como Product Manager, eu já deixo reservada uma sala de reuni?o para o time dar assistência ao produto. Trata-se de uma reserva de capacidade.

已翻译

赞

3 Product scalability

A third challenge that product developers face during the post-launch phase is ensuring that their product can scale with the growth of their customer base and business. Product scalability refers to the ability of your product to handle increasing demand, traffic, and complexity without compromising its performance, quality, or functionality. A scalable product can adapt to changing market conditions, customer needs, and business goals, while a non-scalable product can lead to poor user experience, operational inefficiencies, and lost opportunities. To achieve product scalability, you need to design your product with scalability in mind, use scalable technologies and architectures, monitor and measure your product performance and capacity, and plan for future growth and expansion.

添加您的观点

Alex Lulack

Chief Operating Officer | Global Operations and Product Development | Retail and D2C | Scale up | Startup | Mergers and Acquisitions | CPG | Food and Beverage | Biotech
举报内容
Often times when products are doing well, the impulse and temptation is to ride the wave as much as possible. Say yes to as many retailers as you can and try to make it work. This is the quickest way to get into hot water and get removed from retailers stores forever due to the dreaded OOS. The days of new equipment having a lead time of 6 months are gone, and most CapEx for new equipment is in the 18–24-month range. Because of this, it is imperative to talk scalability early in the stage gate process. Performing some FEL work and having an understanding of needed equipment/ lead times/ contract manufacturers before the product launches can save you money and headaches down the road!

已翻译

赞

4 Product differentiation

A fourth challenge that product developers face during the post-launch phase is differentiating their product from the competition. Product differentiation refers to how your product stands out from other similar products in the market and how it offers unique value to your customers. A differentiated product can attract more customers, increase customer loyalty, and command a higher price, while a non-differentiated product can struggle to gain market share, retain customers, and compete on price. To achieve product differentiation, you need to identify your target market, understand their needs and preferences, research your competitors, and highlight your product's unique features, benefits, and advantages.

添加您的观点

5 Product innovation

A fifth challenge that product developers face during the post-launch phase is innovating their product to keep up with the changing customer needs, market trends, and technological advancements. Product innovation refers to the process of creating new or improved products that offer more value to your customers and business. A innovative product can increase customer satisfaction, retention, and referrals, while a non-innovative product can lose relevance, appeal, and market share. To achieve product innovation, you need to foster a culture of innovation, encourage creativity and experimentation, collect and analyze customer and market feedback, and leverage new technologies and opportunities.

添加您的观点

6 Product profitability

A sixth challenge that product developers face during the post-launch phase is ensuring that their product is profitable and sustainable. Product profitability refers to the ratio of revenue to cost that your product generates for your business. A profitable product can support your business growth, investment, and expansion, while a non-profitable product can drain your resources, time, and energy. To ensure product profitability, you need to set realistic and measurable product goals, track and optimize your product metrics, manage your product costs and expenses, and align your product strategy with your business strategy.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Alex Lulack

Chief Operating Officer | Global Operations and Product Development | Retail and D2C | Scale up | Startup | Mergers and Acquisitions | CPG | Food and Beverage | Biotech
举报内容
There is no shame in working with a CoPacker, Toll processor, or Contract Manufacturer. While there has been that stigma in CPG for years, these are all amazing tools to scale a business, while preparing for internal manufacturing growth. Start the relationships early and be honest about the growth you are seeing and expecting over time. A lower margin but severely increased capacity for a high demand product is almost always the way to go.

已翻译

赞

Product Development

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are common challenges during the post-launch phase of product development?

1

2

3

4

5

6

7

1 Customer retention

2 Product quality

3 Product scalability

4 Product differentiation

5 Product innovation

6 Product profitability

7 Here’s what else to consider

Product Development

给文章评分

感谢您的反馈

更多Product Development相关文章

更多相关阅读内容

What are common challenges during the post-launch phase of product development?

1

2

3

4

5

6

7

1 Customer retention

2 Product quality

3 Product scalability

4 Product differentiation

5 Product innovation

6 Product profitability

7 Here’s what else to consider

Product Development

给文章评分

感谢您的反馈

查看其他技能