What can you do to set yourself apart as a Personal Coach?

1 Find your niche

One of the first steps to set yourself apart as a personal coach is to find your niche. A niche is a specific area of expertise or interest that you focus on and serve. For example, you could be a personal coach for entrepreneurs, parents, athletes, or women. Finding your niche will help you narrow down your target market, craft your unique selling proposition, and position yourself as an authority in your field.

2 Develop your brand

Another way to set yourself apart as a personal coach is to develop your brand. Your brand is the image and reputation that you create and communicate to your potential and existing clients. It includes your name, logo, website, social media, testimonials, and content. Your brand should reflect your personality, values, mission, and style. It should also be consistent, authentic, and memorable.

4 Keep learning

A fourth way to set yourself apart as a personal coach is to keep learning. Learning is the process of acquiring new knowledge, skills, and insights that can improve your coaching practice and performance. It's also a way of staying updated and relevant in your niche and industry. To keep learning, you can read books, blogs, and articles, listen to podcasts and webinars, attend courses and workshops, join communities and networks, and hire a mentor or coach yourself.

6 Add value

A sixth way to set yourself apart as a personal coach is to add value. Adding value means going above and beyond what is expected of you and providing extra benefits or services to your clients. For example, you could offer free resources, discounts, bonuses, referrals, or follow-ups. Adding value will help you create a wow factor, increase client satisfaction and retention, and generate word-of-mouth and referrals.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?