What are the biggest misconceptions about personal branding?

In reality, we all have a brand or reputation whether we like it or not. It's also based more on what you do than what you say - so having a clear and compelling story is important, but only if it's matched with your actions.

fear - "what people will say about me, am boosting" I can correlate with several colleagues who retire without any kind of impact in professional world thought they are excellent in their field. Major reason - don't understand meaning of personal branding until retirement. Personal branding is nothing but expressing to outside world: 1) why u r doing specific thing, 2) what you do, 3) how u do better One must do own personal branding, if you want to attract and pull success... otherwise keep chasing ??♂?

I'd like to say that personal branding is more about authenticity and adding value to your network and audience. When you share your story, values, and passions genuinely, you are building trust and credibility. It's about establishing meaningful connections rather than simply boasting about your achievements.

5 years ago, one of interview panelist asked me to prove my talent, I talked about several things I performed in my job over 13 years, but while returning I self reflect - did I realy upgrade my skills, engage with network, adding value to me and others ?? That time onwards, I worked on myself, PMP, Prince 2, Oxford leadership, etc.. engage with network in my community, self express on linkedin and its continous journey which is significantly helping me in my career development. ??

Personal branding is based on you, therefore it is subject to change. The only constant is change, and if you aim to grow, you'll definitely see things different in a couple of years. Own that change, accept it and let your brand change with you. That way you also educate people on the fact that changing is allowed and is okay. We don't talk enough about this but you're going to be wrong sometimes, how will you manage that in front of your audience? Your audience will most likely want to model you. What kind of model do you want to be for them? Or even better, what kind of model did the old you need? If the previous version of you could learn and benefit from today's you, you're up to something.

Personal Branding and your CV are not the very same thing! Imagine a big company like Nike: Their CV would be a huge list of all the products they sell, events they organize and celebrities they work with. But their Brand is 'Just do it'! An essence of all the important aspects. Easy to remember. On point about what they bring to the table. Your Personal Brand should be the essence of your unique personality and accomplishments: Three to five topics or aspects. Easy to remember. On point about what you bring to the table.

Misconception #7: Personal branding is all about faking a gregarious personality. MBA students, executives, and founders alike often resist assessing and polishing their personal brand. They say they are uncomfortable being extroverted and outgoing, and it feels phony acting like something they aren't. The good news is that personal branding works best when it is honest. It is about connecting with others so they know what to expect from you. Your brand, and reputation, are based on your consistent behavior over time. Phony behavior will fade, causing confusion and distrust. Be curious about others, read the room, share the best of yourself consistently, and your personal brand will work for you, naturally.