What are the biggest challenges when creating content for a new website?

Every step can be challenging. But, I think 'Studying the brand' should be the first point here. Most writers, especially budding ones, get started with content before understanding the brand or some do not do deep research. Even I used to do that until my manager educated me on that. To make this less challenging, you could send a questionnaire to the client and have a discussion with them directly. Through this, you can actually identify the goals and audience.

Balancing SEO and creativity is tough at times! Finding the sweet spot between optimizing content for search engines and maintaining engaging, creative content can be tricky.

Understanding the audience is your key to get conversion. Nowadays, websites are filled with generic content, you want the user to spend as much time on the website as possible, reducing the bounce rate. What works for Segment A, will not work for Segment B. So understanding the audience in essential for example a target market of Tier-1 audience within 18-22 years of range, should more likely have trendy, pop culture content and so on and so forth.

In my experience, when creating content for a new website, one of the pivotal steps is understanding who your real competitors are. Often, there's a misconception around this concept in the digital realm. Online your true competitors for traffic to your website are those businesses that share a similar Digital Authority in the eyes of search engines. SEO software such as Ahrefs or GA4 is invaluable in identifying these competitors. These tools allow you to analyze not just who is ranking for your target keywords, but also the DA of these sites. This insight is crucial because it helps you determine which keywords you can focus on and whom to use as a benchmark.

Subject understanding is paramount. For example, people from business backgrounds writing content for tech pages end up writing clever, but not clear.

Finding the right keyword is like finding a needle in a haystack. When you dive into the keywords, you can see tonnes of keywords. The idea should be to understand the intent of each keyword and choose the right one. For websites, the keywords should be transactional. Think from the audience's POV and imagine what would they search for. Regarding competitor research, I do it in 2 ways: 1) Research SEO competitors: Brands that are leading the SEO race. This gives me an idea of how to write content and what keywords to use. 2) Research top/international brands in the niche: This is purely for content inspiration.

Ahh this one's tough. Competitor analysis is so crucial yet I see a lot of businesses not focusing on it the right way. The focus with keywords should be to build a community rather then just reaching more audience. Analysing your competitors is important to position yourself as a newbie in the market. While Keywords is important to reach the audience, it is also important to determine the right placement and use of those Keywords to establish yourself as a genuine company, set your foot in the market and build a community. . Remember, you can reach a lot of audience through keywords and ads. But with competitor analysis, you can convert that audience into a community.

Communication is key. Each buyer persona needs to know how your product or service is going to benefit them, why they need it, what to expect and any other related info. Detailed descriptions matter!

Keyword and competitor research are essential for carving out a niche in the digital landscape. By analyzing competitors, I identify content gaps and opportunities for differentiation. Simultaneously, I conduct thorough keyword research to understand what potential customers are searching for. This dual approach informs a content strategy that not only stands out from the competition but also aligns with what the audience is actively seeking, striking a balance between originality and search relevance.

Avoir un site web et le laisser se perdre dans les pages inatteignables par de potentiels clients, est complètement inutile. C'est pourquoi, lorsqu'on prend la décision d'en créer, cela passe également par une stratégie de référencement naturel. Ce qui implique notamment la recherche et l'analyse de mots-clés. Les mots-clés pour qu'ils soient pertinents et efficaces pour le positionnement du site sur le moteur de recherches, ils doivent être en cohérence avec "l'intention de recherche" de la cible visée. C'est à dire, qu'ils doivent correspondre à ce qu'elle pourrait potentiellement taper sur Google, qui soit en relation avec ce que propose le site. évaluer la concurrence est aussi très important pour ajuster sa stratégie.

To make content stand out, focusing on a niche is extremely vital. Finding a niche can have two parts: first consists of the area of expertise and the second consists of the type of content in the area of expertise. I think to have originality, these two factors are decisive as once a niche has been found and consistency in a different form of content has been achieved, the content can earn the credit it deserves. When it comes to purely journalistic writing, one excellent way of maintaining originality is by doing reportage articles that focus on a story and carry perspective of those that specialise in the issue. This offers readers a unique look at the issue, thereby making it seem genuinely original.

One of the biggest challenges is identifying the right tonality and voice. Most dive into it without analysing how they should sound to their audience. They only think from their angle because it's their website. But they often lack the vision that it is about the audience and not them. And that's where things get challenging. So few things they must keep in mind- - Brand voice and tonality - Who they are trying to address - What are the benefits they offer - How can they make the existing market better It helps to create content on a new website better. Hope this helps.

There should be uniqueness in execution and Voice. The web is a noisy place. If you want to be heard, you must have a point of view that sets your content apart from the rest of the noise. ?? Your content should be doing no one else is doing or at least doing it in a way that's different from anyone else. It could be the format you use or the topics you cover. ?? Your content should have a unique prespective or angle. It should sound like no one else out there. It could be the kind of tone you use or the stories you tell.

Content relevancy is the most important thing. Relevant content engages the audience better. Also, creating original content from a fresh/unique perspective without copying or paraphrasing the competitor's content can help you stand out. For both points, research is important. Research is considered one of the fundamental pillars of creating quality content.

There's nothing in this world that's completely original. Everything is borrowed from something and someone has already had that idea before -- But relevance, that is where you as a creator come in, and add your intuition to it. Creating content for a website depends highly on your goal: to create something seasonal or to create something sustainable and long lasting. -- The pursuit of both takes time, and the biggest chunk of your time while creating a website should be dedicated to research and moodboarding.

One thing I always tell the writers in my team is to fine-tune the content for UI and UX. The best way is to collaborate with the UI designer and plan the layout. Once the layout is ready, it's easy. All we have to do is write content for each section by understanding the space limitations.

Optimizing content for SEO and UX is a balancing act. I prioritize crafting content that is both search engine friendly and user-centric. This involves using SEO best practices, such as strategic keyword placement and meta tags, while ensuring the content is accessible, engaging, and easy to navigate. By focusing on user experience, the content not only ranks well in search engines but also satisfies and retains users, leading to higher engagement and conversion rates.

I find writing as per the UI & UX as most challenging & enjoyable at the same time. You’ve this perfect content with you, but you need to shorten it by 7 words. Whatta thrill it is. With time, you get the idea of writing as per layouts & it becomes more enjoyable. ?

Part of the user experience comes down to font style and size, colours and images. It's such a shame when I see brilliantly written websites let down by bad design. The same goes for flashy websites with poor content. Visual and content go hand in hand and add to the overall user experience and determine whether visitors to your site stay or go.

For SEO, there are some great tools that can assist you in writing optimised content. For example, in the WordPress ecosystem, plugin-ins like Yoast, or RankMath will give you realtime feedback on how to improve your content to better rank in SERPS.