登录查看更多内容

What are the biggest challenges start-ups face when building an online presence?

由人工智能和领英社区提供技术支持

Building an online presence is crucial for any start-up that wants to reach and engage with potential customers, partners, and investors. However, it is not an easy task, especially when you have limited resources, time, and expertise. In this article, we will discuss some of the biggest challenges start-ups face when building an online presence and how to overcome them.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

Anamika Sinha

Partner Acceleration @ServiceNow
Magdalena ?kerman

Marketing and Brand Management |Artificial Intelligence | Digital Transformation | Leadership | Communication | Product…
Freddie Ross

Content creator | Blogger | writer

1 Choosing the right platform

One of the first decisions you need to make is what platform to use for your online presence. There are many options available, such as websites, blogs, social media, podcasts, videos, newsletters, and more. Each platform has its own advantages and disadvantages, depending on your goals, audience, budget, and skills. You need to consider factors such as the ease of use, the cost, the reach, the engagement, the analytics, and the integration with other tools. You also need to balance the quality and quantity of your content, and avoid spreading yourself too thin or creating inconsistent messages.

添加您的观点

Magdalena ?kerman

Marketing and Brand Management |Artificial Intelligence | Digital Transformation | Leadership | Communication | Product Management
举报内容
I disagree that the choice of platform should come first. I see platform as defined by website that serve as channel, not platform it self. For instance, EpiServer, Sitecore, or Wix could be considered web platforms in this context. Video, blog, newsletter, or podcast are content formats not a platforms. The identification of platforms you should be active on should be determined after you have your strategy in place, understand who your customers are, and know which channels you can find them in. Then, depending on your budget, you would be able to choose your platforms.

已翻译

赞
Freddie Ross

Content creator | Blogger | writer
举报内容
Building an impactful online presence is a critical endeavor for startups, yet it comes with its own set of formidable challenges. Navigating the digital landscape demands a delicate balance between standing out and staying relevant. In my experience from establishing brand identity to mastering digital marketing, startups face the challenge of crafting a compelling online narrative that resonates with their target audience. The constant evolution of technology adds another layer of complexity, requiring adaptability and a proactive approach.

已翻译

赞
Jessmyn Solana

Digital Marketing Specialist & Former Podcast Host
举报内容
When choosing platforms, focus on ONE. As start-ups with limited resources, get good at one platform and get the most out of it before moving on to another. Then start cross-channel linking to each platform. For example, start with a blog and build organic SEO before starting a podcast or vice-versa.

已翻译

赞

2 Developing a clear strategy

Another challenge is to develop a clear and coherent strategy for your online presence. You need to define your objectives, your target market, your value proposition, your brand identity, and your key messages. You also need to research your competitors, your industry, and your customers' needs and preferences. Based on this information, you need to plan your content, your channels, your tone, your frequency, and your metrics. You need to align your online presence with your overall business strategy and vision, and communicate it effectively to your team and stakeholders.

添加您的观点

Jessmyn Solana

Digital Marketing Specialist & Former Podcast Host
举报内容
I agree with this, however, it's important to just go out and test. Online presence is a marketing strategy and done is better than perfect. It's okay to tweak and iterate as you learn more about your audience and your brand.

已翻译

赞
Magdalena ?kerman

Marketing and Brand Management |Artificial Intelligence | Digital Transformation | Leadership | Communication | Product Management
举报内容
Defining a clear strategy for your online marketing should come first. The strategy not only enables the selection of channels and platforms but also lays the foundation for establishing meaningful connections with your customers, ensuring lasting engagement and loyalty.

已翻译

赞

3 Creating engaging content

Content is the core of your online presence, and it needs to be engaging, relevant, and valuable for your audience. However, creating content can be challenging, especially when you have limited time, money, and skills. You need to produce content that showcases your expertise, your products or services, your stories, and your values. You also need to adapt your content to different formats, platforms, and devices. You need to use various techniques to attract and retain attention, such as headlines, images, videos, infographics, testimonials, and call-to-actions. You also need to optimize your content for search engines, social media algorithms, and user experience.

添加您的观点

Anamika Sinha

Partner Acceleration @ServiceNow
举报内容
Content is the king. Identifying the customers, customers journey across your product cycle and then creating content such that you touch base at each customer interaction point. Recall is the key here. Using effective modes of interaction at each touch point. The probability of conversion becomes high if the customer goes along with the customer journey.

已翻译

赞

4 Building trust and credibility

One of the main goals of your online presence is to build trust and credibility with your audience. However, this can be challenging, especially when you are new and unknown in the market. You need to establish your authority, your reputation, and your differentiation in your niche. You also need to demonstrate your social proof, your customer satisfaction, and your results. You need to use various methods to build trust and credibility, such as testimonials, reviews, ratings, endorsements, awards, certifications, case studies, and media coverage. You also need to be transparent, authentic, and consistent in your online presence.

添加您的观点

Jessmyn Solana

Digital Marketing Specialist & Former Podcast Host
举报内容
The best way start-ups can build trust and credibility is to put humans at the forefront. Show your audience that real people are behind the brand. Allow these people autonomy in telling their stories and why they're excited about the product.

已翻译

赞

5 Measuring and improving performance

Another challenge is to measure and improve the performance of your online presence. You need to track and analyze various data and metrics, such as traffic, conversions, leads, sales, retention, engagement, feedback, and sentiment. You also need to use various tools and methods to collect and interpret this data, such as Google Analytics, Facebook Insights, email marketing software, surveys, and polls. You need to use this data to evaluate the effectiveness and efficiency of your online presence, and identify the strengths, weaknesses, opportunities, and threats. You also need to use this data to make informed decisions and adjustments to your online presence, and test and experiment with new ideas and strategies.

添加您的观点

Jessmyn Solana

Digital Marketing Specialist & Former Podcast Host
举报内容
It's easy to get lost in numbers and feel discouraged. More importantly, understand the message you want to send to your audience and focus on attracting the RIGHT people. Numbers should tell a story and should encourage you to question why they are the way they are. Improving performance is more about tailoring your message to get the right people.

已翻译

赞

6 Managing time and resources

The final challenge is to manage your time and resources effectively when building and maintaining your online presence. You need to prioritize your tasks, delegate your responsibilities, outsource your activities, and automate your processes. You also need to balance your online presence with your other business functions, such as product development, customer service, operations, and finance. You need to use various tools and techniques to manage your time and resources, such as project management software, calendars, timers, checklists, and budgets. You also need to set realistic goals and expectations, and monitor your progress and outcomes.

添加您的观点

Jessmyn Solana

Digital Marketing Specialist & Former Podcast Host
举报内容
Done is better than perfect. The best way to manage time and resources is to be scrappy and establish a baseline before you can optimize. Then, prioritize tasks and projects based on urgency and ease of completion.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Consulting

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the biggest challenges start-ups face when building an online presence?

1

2

3

4

5

6

7

1 Choosing the right platform

2 Developing a clear strategy

3 Creating engaging content

4 Building trust and credibility

5 Measuring and improving performance

6 Managing time and resources

7 Here’s what else to consider

Consulting

给文章评分

感谢您的反馈

更多Consulting相关文章

更多相关阅读内容

What are the biggest challenges start-ups face when building an online presence?

1

2

3

4

5

6

7

1 Choosing the right platform

2 Developing a clear strategy

3 Creating engaging content

4 Building trust and credibility

5 Measuring and improving performance

6 Managing time and resources

7 Here’s what else to consider

Consulting

给文章评分

感谢您的反馈

查看其他技能