A fifth source of bias in job descriptions is the use of tone and style that can communicate or create a positive or negative impression of your organization. For example, using a formal, impersonal, or vague tone can make your organization seem cold, distant, or unclear, while using a casual, personal, or specific tone can make your organization seem warm, friendly, or transparent. To avoid this bias, use a tone and style that match your brand identity and voice, and that convey your enthusiasm, respect, and professionalism.
By avoiding these biases, you can write more effective and inclusive job descriptions that can attract and engage a wider and more diverse pool of candidates for your organization. You can also use tools and resources that can help you analyze and improve your job descriptions, such as Textio, Gender Decoder, or Joblint.