What are the best ways to use visuals in copywriting for sales and conversion funnels?

Um dos aspectos que precisamos prestar muita aten??o é a forma como e os meios usados pelo usuário para consumo de conteúdo, seja ela pra lazer, seja ela pra fins profissionais. O conteúdo estático, blocado e sem intera??o atrai cada vez menos aten??o. Houve uma massifica??o e fragmenta??o do conteúdo que passa a ser consumido em formato de pílulas, ou melhor, em stories em série, com prazo de validade de 24 horas. Ent?o, o texto é apenas um dos elementos na composi??o de sua pe?a de comunica??o. Os recursos visuais (e principalmente os audiovisuais) passam obrigatoriamente a fazer parte do seu processo de cria??o. Talvez seja por isso que o mercado B2B venha adotando cada vez mais os conteúdo em formato de web stories.

Visuals are better for engagement and persuading people to buy. Will you believe a plain text or a person giving a testimonial of the product? The same goes for upsell, ad ons, cross-sell etc. Make the visuals catchy and hooked for the eyes to make the people buy and buy more

Make the visuals relatable to the audience. Example: If the USP is for a medical product, use visuals with red and white colors to make it relevant. Use all types or visuals like: -Carousels -Videos -Photo

It's important to have visual brand guidelines as it relates to design, color schemes, and what content creators and designers should look for when choosing and editing stock photography.

Sometimes overlooked is tailoring the size and format of visuals according to the platform and medium. Using JPEG for photos, PNG for graphics, and GIF for animations helps with faster loading times.

Look at competitors as well. How are they crafting their visuals to sell their product and tell their stories? How can you do it BETTER?

Além de todas já citadas, um dos caminhos que tenho adotado nos últimos anos é buscar trocar conhecimentos com outros profissionais da área, principalmente com aqueles que atuam em empresas de segmento parecido com a que estou atuando (SaaS). Por exemplo, a Ploomes é uma grande parceira da Econodata. Vira e mexe recorro ao @Henrique Lubk para trocar experiências profissionais. Copywriting já foi um dos temas.

Employ these strategies: ? Use high-quality, relevant images that evoke emotions tied to your product or service. ? Simplify complex information through visually engaging infographics to aid understanding and retention. ? Incorporate videos to showcase product features, customer testimonials, or demonstrations, increasing engagement. ? Implement interactive elements, such as quizzes or interactive graphics, to enhance user engagement. ? Pair visuals with clear calls-to-action, guiding users seamlessly through the conversion journey. Strategically integrating visuals enhances the overall impact of your copy, driving sales and conversions within the funnel.

The ability to translate text into different visual formats is perhaps one of the most UNDERRATED skills, especially when it comes to dissecting a complex concept. E.g. Graphs. Infographics.

Make sketches of graphics you want to create. Remember to SHOW, not TELL your designers how to create insightful infographics. It doesn't have to be perfect, just sketch something rough out and take a picture with your smartphone.