What are the best ways to use segmentation for content creation?

We need to also consider the level/stages of customer awareness as one of the segmentation criteria: - Unaware : not aware of their desire or needs to solve the problem - Problem aware but aren’t aware of any specific solution - Solution aware : they know that solution exists but don’t know which specific product or service will solve their problem - Product aware : knows that the product exists but unsure of the pricing/promotions, etc. - Most aware about the Product and it’s pricing

One thing I find helpful before starting any segmentation, is to know very clearly what my goals for each group. For instance, I do much segmentation by what stage those clients are: - Are they still getting to know my product, so for them, I am not gonna try to sell yet, just have a pleasant conversation that makes sense to them. - Are they further in the consideration process? Well, I might offer them a discount coupon... things like that.

We need to also consider the level/stages of customer awareness as one of the segmentation criteria: - Unaware : not aware of their desire or needs to solve the problem - Problem aware but aren’t aware of any specific solution - Solution aware : they know that solution exists but don’t know which specific product or service will solve their problem - Product aware : knows that the product exists but unsure of the pricing/promotions, etc. - Most aware about the Product and its pricing

Effective content segmentation demands a strategic journey. Define criteria—demographic, geographic, psychographic—aligning goals SMARTly. Yet, the key lies in understanding the customer's path. Recognizing the 15-30 touchpoints for a purchase, tailor content accordingly. Start with short-form for awareness, transition to long-form for authority. Progress to trust-building and relationship nurturing. Finally, monetize the journey, converting engagement into transactions. Segmentation isn't just about who your audience is; it's about meeting them where they are in their buying journey. How do you synchronize content strategy with the evolving stages of customer interaction? Share your insights!

We have, more and more each day, more information about our client base. So we should get every day more objective on what is relevant to THAT person. Doing that we wont have to "bother" them as much with million of messages on different platforms, and they will purchase sooner.

Segmenting your audience and mapping them to the buyer's journey involves aligning specific audience segments with their corresponding stages in the purchasing process and the relevant content for each phase. Identify the stages of the buyer's journey, such as awareness, consideration, and decision, and match these stages with your segmented audience groups based on their preferences and needs. Create content that addresses the unique pain points, motivations, and preferences of each segment within their respective stages. Regularly analyse data to optimize engagement and conversion rates across these segments and stages.

The headline should be the other way round - Which content pieces to create for different segments? It is a cyclical framework: Thanks to AI being built in to most targeting tools, the more creative you have the higher the chance to show it to different segments. The higher the opportunity to show it to more segments, the lower the cost of reaching these audiences. The lower the cost of reaching these audiences, the better is the efficiency gain from the campaign

One thing I always say to my team: no matter if we reached the goal we targeted when we started or not, we were alway successful in learning more about our client base in order to do better next time. But that is not true if you are not measuring and analyzing your every move. But if you do, that data is golden.

Ways I segment my client base a lot: - What state are they in the marketing funnel - What product have they showed interest in - Where did that lead come from (if it's from the blog, they′re sill getting more top-of-funnel content like e-books and informations... google ads thought are going directly into the sales stage) - What city are they are from (it doesn't always make sense to every business, but it does to mine)