What are the best ways to use repetition for a consistent visual style in your content?

When you use too many different colors, it can be difficult to create a cohesive look and feel. This is especially true if the colors you choose are not well-matched or if they are not consistent with your brand identity. In addition, using a limited color palette can help you to evoke specific emotions or convey certain meanings. For example, the color blue is often associated with feelings of calm and trustworthiness, while the color red is often associated with feelings of excitement and energy. By choosing colors that are consistent with your brand message, you can help to reinforce your brand identity and make a lasting impression on your audience.

Colors are memorable, they speak to our psyche and evoke emotions and it’s a great way for your clients to remember you by. Think about brands like Coca-Cola, they can innovate a lot of things, but never their colors or even their logo (I remember a time when they did revamp logos and it was not easy for their audience). Being repetitive is absolutely salesly. People will remember your brand, your voice, what you offer. Mix it up with value content and you’ll do amazing.

Just like colors, using the same fonts and style gives you a unique identity and it’s part of your brand. People will recognize and remember your logo and visual content if you keep it strategic and consistent.

It's also crucial to use the same style of your brand's logo to maintain brand consistency - use the same colours, shape, size, etc. Also, in my experience, it's important to use infographics of the same style: statistics, maps, diagrams, etc. For that purpose, I usually use Infogram or Canva.

Repeating shapes and icons for a consistent visual style is important because it helps to create a sense of familiarity and unity across all of your content. When people see the same shapes and icons used repeatedly, they begin to associate them with your brand. This can help to make your brand more recognizable and memorable. For example, if you use a certain shape to represent a particular product category, people will quickly learn to associate that shape with that category. This can make it easier for people to find the information they are looking for on your website or in your marketing materials.

Having a consistent voice means that people recognize your logo, colors, typography and also your content. The aesthetic of the visuals you create are part of your identity and it’s important to be cohesive. You want people to identify you and remember you.

There's no shame in seeking ideas; try browsing Pinterest or Behance for visualisation guidance. Don't fix what isn't broken; if it works for others, it can work for you too.

1) Ensuring brand consistency: A style guide serves as a central repository of your brand's visual identity, including approved colors, fonts, typography styles, imagery guidelines, and logo usage rules. By adhering to these guidelines, you maintain brand consistency across all your content and channels, creating a cohesive and recognizable brand image. 2) Maintaining quality and professionalism: A well-crafted style guide outlines standards for visual quality, ensuring that all your content meets a high level of professionalism. This not only enhances the overall brand image but also fosters a sense of pride and ownership among team members.

If you want visual consistency, it's not enough to have a style guide. Someone needs to be empowered to enforce the style guide. Someone empowered from a high enough source to be able to enforce that guide in different silos. Marketing. Product. Sales. Customer Service. HR. Wherever needed. Otherwise, it'll be ignored when speed or novelty are considered higher priorities.

A Style Guide is basic for every brand, and I’m not sure if people really understand why. It’s a guide for everyone in your company to follow the same rules and it makes it easier to achieve a unique identity no matter in which department or if someone leaves the company. It’s part of being cohesive with your brand identity and it helps everyone in your company understand the value and importance of your branding style.