What are the best ways to use the principle of liking to build rapport with others?
The principle of liking is one of the six universal principles of persuasion identified by Robert Cialdini, a renowned social psychologist and author. It states that people are more likely to agree with, cooperate with, and trust those who they like or find similar to themselves. Liking can be influenced by various factors, such as appearance, personality, attitude, values, interests, and experiences. In this article, you will learn some of the best ways to use the principle of liking to build rapport with others, whether in personal or professional settings.