What are the best ways to use Podcasting for employee engagement in a multigenerational workforce?

2 Choose your topics

The next step is to choose topics for your podcast episodes. Aim for a balance between informative, inspirational, and entertaining content, while avoiding being too promotional, boring, or repetitive. You can cover company news and updates, employee stories and interviews, industry trends and insights, learning and development resources, and fun and culture. Share the latest developments of your organization and how they affect employees. Showcase the diverse experiences of team members and celebrate their successes. Offer useful information about your industry and how employees can adapt. Provide tips for improving skills, knowledge, and performance. Inject humor and creativity into your podcast to highlight the unique aspects of your company culture.

3 Plan your format

When choosing the format for your podcast, consider the structure, length, and style that best suits your topics, audience, and goals. Some of the common formats are solo, co-hosted, interview, panel, and storytelling. In a solo podcast, you share your thoughts or expertise on a specific topic. Co-hosting involves having a conversation or debate with one or more co-hosts. An interview podcast involves inviting a guest to answer questions about their background or role. You can also host a panel of guests to share their views and experiences on a topic. Lastly, you can tell a story that illustrates a point or lesson in a storytelling podcast.

4 Record and edit your podcast

The quality of your podcast production can significantly impact the engagement and retention of your listeners. Thus, it is important to ensure that your podcast sounds clear, professional, and engaging. To record and edit your podcast, you will need a microphone - either a USB microphone that plugs into your computer, or a standalone microphone that connects to a mixer or recorder. You will also need a software, such as Audacity (free) or GarageBand/Adobe Audition (paid). Finally, you will need a hosting platform like SoundCloud, Podbean, or Libsyn to store, distribute, and manage your podcast. These platforms offer different features and plans.

5 Promote and measure your podcast

The last step is to promote and measure your podcast, and get feedback from your listeners. To increase visibility, reach, and track performance and impact, you can create a landing page using WordPress, Squarespace, or Podpage. Utilizing social media platforms such as LinkedIn, Twitter, or Facebook can help spread the word about your podcast. Word-of-mouth will help grow your podcast organically and build trust and loyalty amongst listeners. Analytics tools like Google Analytics, Podtrac, or Chartable can track metrics such as downloads, listens, retention, and demographics to measure success and identify areas of improvement. Podcasting is a great way to engage multigenerational employees in your workforce while informing, inspiring, and entertaining listeners while strengthening your company culture and brand.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?