If you want to create your own metaphors and analogies, here are some tips that can help you. First, you need to identify the key features or aspects of your program that you want to explain or emphasize. For example, you may want to focus on the problem, the solution, the benefits, the risks, the process, the outcome, or the value proposition of your program. Second, you need to brainstorm some possible comparisons that share some similarity or connection with those features or aspects. You can use different sources of inspiration, such as nature, art, culture, history, science, or everyday life. Third, you need to select the best comparison that fits your audience, purpose, and message. You can test your metaphors and analogies by asking yourself if they are clear, relevant, appropriate, accurate, and persuasive. Fourth, you need to craft your metaphors and analogies using clear and vivid language. You can use words, images, or examples that appeal to the senses, emotions, and imagination of your audience.
Metaphors and analogies are powerful tools that can help you persuade your senior stakeholders to support your program. By using them wisely and creatively, you can make your program more understandable, memorable, and compelling. Try them out in your next presentation and see the difference they can make.