What are the best ways to use media analysis in employee communications?

In employee communications, media analysis can be utilized to gauge the effectiveness of internal messaging by monitoring how it's portrayed in external media outlets. By analyzing media coverage, companies can identify areas of concern or misalignment and address them promptly with transparent communication. Media analysis also provides insights into employees' perceptions and concerns, helping tailor communication strategies to resonate better with the workforce. Furthermore, it enables organizations to track trends, sentiment, and industry developments, allowing for proactive communication strategies to keep employees informed and engaged.

In corporate communications, media analysis provides invaluable insights: Firstly, it informs us about the issues prevalent on the public agenda; Secondly, it offers insights into trends within public discourse; and thirdly, it sheds light on the prevailing narratives of the moment. Today, it's imperative to view this analysis from a comprehensive perspective, encompassing influencers and opinion-makers on social networks, alongside traditional media channels. Such insights enable us to craft messages, stories, and narratives that enhance the positioning and solidify the reputation of our organizations. Remember, speech works a catalyst for shaping reality!

Utilizing media analysis in employee communications can significantly enhance engagement and effectiveness. Start by monitoring industry trends and news relevant to your organization, using insights to tailor your internal messages, making them more relevant and engaging. Analyzing sentiment and feedback from external media can also help address any concerns or misconceptions internally, fostering an environment of transparency and trust. Incorporate media highlights into regular updates or newsletters, connecting employees with the broader industry context and highlighting your organization's place within it. This approach not only informs but also inspires your team, encouraging a sense of pride and belonging.

Today there are various apps such as fishbowl, glassdoor and other job portals where companies are rated according to their culture, leadership style, compensation, work pressure and more. These portals can vary from region to region. You also have forums such as quora. By analysing all relevant external platforms you can measure your companies brand reputation in the minds of potential employees, alumni and current employees as well. You can also know what analysts thing about your brand. This will give you a lot of points for improvement.

Remember that your employees read the news just like you do. That means ensuring the way you talk about your company or what your company does is consistent with how you talk about it internally. This way, employees can see the connection when they're not logged in and consuming your direct-to-employee communications. It also enables them to better connect the work they do when they're on the clock to how it's viewed, perceived, and written about when they're consuming news off-the-clock.

You can also use media analysis to identify gaps or misconceptions in your employees' knowledge or awareness, and address them with targeted and tailored messages. This can help you assess and enhance your employer brand, your culture, your values, and your social responsibility. You can also use media analysis to showcase your achievements, recognition, and awards to your employees, and to celebrate their contributions and successes This can help you create opportunities for dialogue and feedback with your employees, such as surveys, polls, forums, and focus groups.