What are the best ways to use Magento SEO plugins for your ecommerce site?

1 Choose the right SEO plugin

When choosing an SEO plugin for your Magento site, there are many options available. It's important to consider compatibility with your Magento version, theme, and extensions, as well as features, support, and price. Popular and reliable SEO plugins for Magento include Yoast SEO, Mageplaza SEO, and Amasty SEO Toolkit. Yoast SEO offers a comprehensive set of tools to optimize content, metadata, schema, breadcrumbs, sitemaps, and more. It also integrates with Google Analytics and Search Console. Mageplaza SEO is designed to enhance the default Magento SEO features and helps avoid duplicate content. Amasty SEO Toolkit is a bundle of four extensions that help improve your site's SEO performance. It includes SEO Meta Templates, SEO Toolbar, HTML Sitemap, and Unique Product URL. With these plugins you can automate the creation and update of meta tags, monitor your site's SEO metrics, generate user-friendly sitemaps, and prevent URL conflicts.

2 Configure the plugin settings

The next step is to configure the plugin settings according to your site's needs and goals. Each plugin has its own settings page, where you can customize various aspects of your site's SEO. For instance, you can enable or disable features, set default values for titles, descriptions, and keywords, define rules and templates for meta tags, specify canonical URLs and robots directives for pages, create and submit XML sitemaps, add schema markup and rich snippets to pages, optimize breadcrumbs, and more. All of these steps are necessary to avoid duplicate content and indexation issues while helping search engines crawl and index your site's content. Ultimately, these steps will enhance your site's appearance and click-through rate in the search results as well as improve its navigation and usability.

3 Audit your site's SEO performance

The third step is to audit your site's SEO performance, to identify and fix any errors or issues that may affect your site's ranking and traffic. You can use the plugin's built-in tools, or external tools like Google PageSpeed Insights, GTmetrix, Pingdom, Google Mobile-Friendly Test, Responsive Design Checker, Google Search Console, and Google Analytics. These tools can help measure page speed, mobile-friendliness, detect SEO errors, and find SEO opportunities to optimize your site's meta tags, canonical URLs, robots.txt, XML sitemaps, schema markup, content, keywords, links and more. Reporting and documenting the incident will help you inform and reassure the stakeholders, as well as provide valuable insights for improving your cloud security posture.

4 Update your site's content

The fourth step is to update your site's content, making it more relevant, engaging, and useful for your target audience and search engines. You can use the plugin's SEO analysis or SEO toolbar, or other tools like Yoast SEO, to optimize your site's content for SEO. To do this, conduct keyword research to find and use the most relevant and profitable keywords for your niche, products, and pages. Additionally, write unique titles, descriptions, headings, and body text for your pages using target keywords and variations. Include relevant and high-quality images, videos, and other media to your pages and optimize them for SEO with alt tags, captions, and file names. Incorporate internal and external links to connect your pages and provide additional value and authority to your content. Finally, update your site's content regularly to keep it fresh and current for both your audience and search engines.

5 Monitor and measure your site's SEO results

The fifth step is to monitor and measure your site's SEO results, to evaluate the effectiveness and impact of your plugin's settings and content updates. You can use the plugin's reports or dashboards, or other tools like Google Analytics and Search Console, to track and analyze your site's SEO metrics. Ranking is the position of your site's pages in the search results for your target keywords and queries, which you can check and improve using tools like Moz, SEMrush, or Ahrefs. Traffic is the number and quality of visitors that your site receives from organic search and other sources, which you can measure and increase using tools like Google Analytics, or the plugin's reports or dashboards. Engagement is the level of interaction and satisfaction that your site's visitors have with your site's content and features; you can monitor and enhance this using tools like Google Analytics, or the plugin's reports or dashboards.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?