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What are the best ways to use competitive analysis for content distribution?

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Competitive analysis is a powerful tool for content strategy, especially when it comes to content distribution. By studying how your competitors reach, engage, and convert their audiences, you can learn from their successes and avoid their mistakes. In this article, we'll show you some of the best ways to use competitive analysis for content distribution, from finding the right channels and formats to creating and measuring your campaigns.

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Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Storyteller | Audience Engagement…
Prem Nath Vishwakarma

SEO Manager @ VAP Group | Search Enthusiast | All about SEO ??
Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??

1 Identify your competitors

The first step in competitive analysis is to identify who your competitors are. You can start by looking at the keywords, topics, and questions that your target audience is searching for online. Then, use tools like Google, Moz, or SEMrush to find out which websites rank for those terms and how they perform. You can also use social media platforms, industry blogs, forums, and podcasts to discover other sources of content that your audience consumes. Make a list of the most relevant and influential competitors in your niche and categorize them by their size, scope, and goals.

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Priyanka Sehgal

Marketing and Communications Strategist | Digital Strategy Innovator | Expert Storyteller | Audience Engagement Specialist | Content Strategist | Ex-CII |
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- Identify Platforms: Analyze where competitors are most active and successful, suggesting potential platforms for your content. - Content Gaps: Look for topics or formats your competitors are missing, providing opportunities for your unique content. - Engagement Strategies: Observe how competitors engage with their audience, including post timing and interaction styles, to inform your approach. - Content Performance: Study which types of content yield the best results for competitors to guide your content creation and distribution strategy. - Innovation: Use insights from competitive analysis to innovate beyond what others are doing, setting your brand apart.

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Prem Nath Vishwakarma

SEO Manager @ VAP Group | Search Enthusiast | All about SEO ??
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One thing I have found useful is that after identifying the competitors, I process them in two buckets, mainly upper- and lower-layer competitors. Afterwards, use tools like Ahrefs, SEMrush, Google Trends, SimilarWeb, etc.? Now, get their details, like traffic, top keywords, most traffic-driven pages or directories, etc. We can learn almost 90%+ things from our competitors.

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Vikas Pandey

Digital Marketing Consultant?? | SEO | Influencer Marketing | Social Media | Performance Marketing | Website Development | 8+ Yrs Experience
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Competitive analysis can be a powerful tool for optimizing content distribution strategies. Here are some of the best ways: 1. Identify Competitors: Look at companies or individuals who are producing content in the same niche as yours. 2. Identify Content Gaps: Look for opportunities to create unique, quality content that provides value that your competitors are not covering. 3. Analyze SEO Strategies: Identify high-volume keywords with low competition that you can target in your content. 4. Content distribution is not a one-time effort; it requires ongoing monitoring, analysis, and optimization. Stay agile and be willing to iterate on your content distribution strategy based on changing market conditions and competitor activity.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Allez au-delà des outils numériques : En plus d'utiliser Google ou SEMrush, engagez-vous directement là où votre public cible interagit (réseaux sociaux, forums, événements). Cela vous donne un aper?u contextuel qui peut manquer dans une analyse purement numérique. Analyse qualitative : Ne vous contentez pas de lister vos concurrents ; analysez leur ton de voix, leur style de contenu et leur proposition de valeur. Benchmarking dynamique : Le paysage concurrentiel évolue constamment. Mettez en place un processus de veille concurrentielle continu, plut?t que ponctuel.

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Pawan Chabra

Content Marketer | Content Strategist | Long Form B2B Writer | Views Personal
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Identifying distribution channels: Analyze where competitors share content and their effectiveness on different platforms. Benchmarking strategies: Assess competitors' tactics in content promotion and learn from successful approaches. Uncovering gaps: Identify untapped distribution channels or content formats that competitors overlook. Tailoring strategies: Adapt and improve distribution tactics based on insights gathered from competitive analysis.

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2 Analyze their content distribution channels

Once you have a list of competitors, you need to analyze how they distribute their content. Content distribution channels are the platforms and methods that you use to deliver your content to your audience. They can be divided into three types: owned, earned, and paid. Owned channels are the ones that you control, such as your website, blog, email list, or social media accounts. Earned channels are the ones that you gain through word-of-mouth, referrals, reviews, or mentions from other sources. Paid channels are the ones that you invest money in, such as ads, sponsorships, or influencer marketing. To analyze your competitors' content distribution channels, you can use tools like BuzzSumo, SimilarWeb, or Social Blade to find out where they publish their content, how often, how much traffic and engagement they get, and what types of content they use.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Focus sur l'engagement : Lorsque vous examinez les canaux de diffusion de vos concurrents, prêtez attention non seulement à leur portée mais aussi à l'engagement qu'ils génèrent. Cela vous donnera des indices sur les formats et les sujets qui résonnent le plus avec votre public cible. Ne limitez pas votre analyse aux canaux traditionnels : Explorez comment vos concurrents utilisent les podcasts, les webinaires, ou même les plateformes émergentes pour atteindre leur audience.

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3 Evaluate their content distribution strategies

After you analyze your competitors' content distribution channels, you need to evaluate their content distribution strategies. Content distribution strategies are the plans and tactics that you use to optimize your content distribution channels for your goals. They include aspects such as content formats, content mix, content frequency, content promotion, content repurposing, and content measurement. To evaluate your competitors' content distribution strategies, you can use tools like ContentStudio, CoSchedule, or HubSpot to find out how they create, schedule, share, and monitor their content. You can also use tools like Google Analytics, Facebook Insights, or Twitter Analytics to find out how their content performs in terms of reach, impressions, clicks, conversions, and retention.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Adoptez une approche centrée sur l'audience : Lors de l'évaluation des stratégies de vos concurrents, réfléchissez à la manière dont elles servent les besoins et préférences de l'audience cible. Cela peut vous inspirer à personnaliser davantage votre approche de diffusion. Innovation dans le format : Si vous remarquez que certains formats de contenu (comme la vidéo ou l'infographie) fonctionnent particulièrement bien pour vos concurrents, envisagez comment vous pourriez les réinventer ou les améliorer pour votre propre marque.

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4 Learn from their strengths and weaknesses

The next step in competitive analysis is to learn from your competitors' strengths and weaknesses. By comparing your own content distribution channels and strategies with theirs, you can identify the gaps and opportunities in your market. You can also learn from their best practices and avoid their pitfalls. For example, you can find out which channels and formats work best for your audience, what topics and messages resonate with them, how to optimize your content for SEO and social media, how to create and repurpose content efficiently, how to promote and amplify your content effectively, and how to measure and improve your content performance.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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Effectuez une analyse SWOT (forces, faiblesses, opportunités, menaces) basée sur vos découvertes pour identifier comment vous pouvez positionner votre contenu de manière unique. Exploitation des lacunes : Identifiez les domaines où vos concurrents sont faibles ou absents et envisagez de les investir pour vous démarquer. Cela pourrait être un sujet spécifique, un format de contenu, ou une plateforme de diffusion. Innovation basée sur les succès : Inspirez-vous des réussites de vos concurrents pour expérimenter avec de nouvelles idées.

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5 Apply your insights to your own content distribution

The final step in competitive analysis is to apply your insights to your own content distribution. Based on what you learned from your competitors, you can create or update your content distribution plan. You can also set your content distribution goals, KPIs, and metrics, and align them with your overall content strategy. You can also test and experiment with different channels, formats, strategies, and tactics, and track and analyze your results. You can also monitor and update your competitive analysis regularly, as your competitors and your market may change over time.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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A/B tests : Utilisez les insights concurrentiels pour conduire A/B tests sur vos canaux de diffusion. Cela peut inclure des variations dans le timing de publication, le format de contenu, ou les appels à l'action. Surveillance et ajustement : établissez un tableau de bord pour surveiller les performances de votre contenu et ajustez votre stratégie en fonction des résultats et des évolutions du marché.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to use competitive analysis for content distribution?

1

2

3

4

5

6

1 Identify your competitors

2 Analyze their content distribution channels

3 Evaluate their content distribution strategies

4 Learn from their strengths and weaknesses

5 Apply your insights to your own content distribution

6 Here’s what else to consider

Content Strategy

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What are the best ways to use competitive analysis for content distribution?

1

2

3

4

5

6

1 Identify your competitors

2 Analyze their content distribution channels

3 Evaluate their content distribution strategies

4 Learn from their strengths and weaknesses

5 Apply your insights to your own content distribution

6 Here’s what else to consider

Content Strategy

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