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What are the best ways to use augmented reality for cross-platform storytelling?

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Augmented reality (AR) is a technology that superimposes digital content onto the real world, creating immersive and interactive experiences for users. AR can be used for various purposes, such as education, entertainment, marketing, and social media. But how can AR be used for cross-platform storytelling, or the practice of telling a story across multiple media formats and devices? In this article, we will explore some of the best ways to use AR for cross-platform storytelling, and how it can enhance the narrative, engagement, and impact of your stories.

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Alisa Liashova

Brand Marketing Specialist - “We are responsible today for building the world we live in tomorrow".

1 Define your goals

Before you start creating an AR story, you need to define your goals and objectives. What is the main message or theme of your story? Who is your target audience and what are their needs and preferences? How do you want them to interact with your story and what actions do you want them to take? By answering these questions, you can design an AR story that aligns with your vision and meets your audience's expectations.

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Alisa Liashova

Brand Marketing Specialist - “We are responsible today for building the world we live in tomorrow".
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AR is revolutionizing storytelling across platforms by enabling users to interact with narratives in a deeply engaging way. Imagine solving mysteries in a novel through an AR app or seeing a movie's story come to life in 3D right before your eyes. It's not just about entertainment; AR is personalizing stories to fit individual tastes and creating immersive educational experiences that make learning captivating. It bridges different media, adding depth to stories that unfold across various formats. AR transforms live events, offering audiences real-time, interactive layers to the story, making every experience uniquely engaging. This approach breathes new life into storytelling, making it more dynamic and connected across platforms.

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2 Choose your platforms

The next step is to choose the platforms and devices that you will use to deliver your AR story. There are many options available, such as smartphones, tablets, headsets, glasses, projectors, and smart displays. Each platform has its own advantages and limitations, such as accessibility, functionality, cost, and compatibility. You need to consider which platforms are best suited for your story and your audience, and how you can optimize your content for each platform.

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3 Create your content

Once you have chosen your platforms, you need to create your content for your AR story. Content can include images, videos, audio, text, animations, 3D models, and interactive elements. You need to ensure that your content is relevant, engaging, consistent, and coherent across all platforms. You also need to consider how your content will adapt to different environments and contexts, and how you will manage the technical aspects of your content, such as file formats, resolution, size, and performance.

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4 Integrate your content

After you have created your content, you need to integrate it into your AR story. This means that you need to use software tools and frameworks that can help you create and deploy your AR content across different platforms and devices. Some of the popular tools and frameworks for AR development are ARKit, ARCore, Vuforia, Unity, Unreal Engine, and WebXR. You need to choose the tools and frameworks that suit your needs and skills, and that can provide you with the features and functionalities that you require for your AR story.

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5 Test and evaluate your story

The final step is to test and evaluate your AR story. You need to make sure that your AR story works well on all platforms and devices, and that it provides a smooth and seamless experience for your users. You also need to measure and analyze the results and outcomes of your AR story, such as user feedback, engagement, retention, conversion, and impact. You can use various methods and tools to test and evaluate your AR story, such as user testing, surveys, interviews, analytics, and metrics.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to use augmented reality for cross-platform storytelling?

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1 Define your goals

2 Choose your platforms

3 Create your content

4 Integrate your content

5 Test and evaluate your story

6 Here’s what else to consider

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