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What are the best ways to stay up-to-date and improve as a content strategist?

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Content strategy is a dynamic and evolving field that requires constant learning and adaptation. As a content strategist, you need to keep up with the latest trends, best practices, tools, and insights that can help you create and manage effective content for your audience and goals. But how can you do that without getting overwhelmed or falling behind? Here are some of the best ways to stay up-to-date and improve as a content strategist.

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Ritchie Pettauer

?? Teaching the Art of LinkedIn?? ?? 3x3 Hands-on Trainings for Marketing & Sales teams?? Associate Lecturer @ Univ. of…
Matt Sarson

Results-driven & Creative Senior Tech Marketer (B2B SaaS - Martech, Fintech, Healthtech, Proptech)
Samuel Ancer

Writer

1 Read widely and critically

One of the most important habits of a content strategist is to read widely and critically. You should not only follow the leading blogs, podcasts, newsletters, and books on content strategy, but also explore other topics and perspectives that can enrich your knowledge and skills. For example, you can learn from psychology, design, marketing, data, storytelling, and more. However, you should also be critical of what you read and evaluate the sources, evidence, and arguments. Don't just accept everything you see or hear as gospel, but question, challenge, and test the ideas and methods.

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Ritchie Pettauer

?? Teaching the Art of LinkedIn?? ?? 3x3 Hands-on Trainings for Marketing & Sales teams?? Associate Lecturer @ Univ. of Vienna ?? B2B-Ads & Sales Navigator Expert ?? Speaker ??Follow for daily insights ?? ??
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The usual suspects are known to you, dear readers. So I will unveil two of my most powerful ways to gather information that's actually fresh. 1. Scientific Discoveries: Explore popular science books. Analogies from complex theories can illuminate ways to simplify intricate marketing messages. 2. Philosophy for Marketing: Engage with philosophical works focused on communication. Analyze rhetoric and argumentation, enhancing your persuasive content techniques. BONUS: Cooking Insights. Don't laugh! Delve into cookbooks and culinary articles. Uncover parallels between crafting recipes and structuring engaging content that resonates with audiences.

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Matt Sarson

Results-driven & Creative Senior Tech Marketer (B2B SaaS - Martech, Fintech, Healthtech, Proptech)
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Communities are a great place to quickly build up a trusted group of voices around a topic of interest. They tend to be more diverse than your own curated list of content creators, which enables you to gain a balanced perspective on issues. What's great is that you can drive the conversation too, by asking questions relevant to your current challenges and engaging yourself in the conversations.

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Dorien Morin

Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer |?? #StrategyTalks
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In order to create content, or come up with a content strategy, yes, you need to consume a massive amount of diverse content! Read, watch, listen, communicate - have online and offline conversations with thought leaders in your space. Seek out a mentor. Listen to TEDx talks. All of these will help widen your view and understanding of the world we live in.

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2 Network and learn from others

Another way to stay up-to-date and improve as a content strategist is to network and learn from others. You can join online communities, forums, groups, and events that are relevant to content strategy and participate in discussions, debates, and feedback sessions. You can also connect with other content strategists on social media, email, or video calls and exchange tips, insights, and experiences. Networking and learning from others can help you discover new opportunities, trends, tools, and solutions, as well as expand your network and reputation.

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Samuel Ancer

Writer
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The best writers steal from the best. Networking is a great way to "steal" ideas, develop partnerships, and be part of a community that not only enriches you, but that you can contribute to as well. If there are people doing interesting things around you, the only way you can benefit from it, is to get to know them. But remember, it's a two-way street, you have to actively participate in your network, and provide them with value as well.

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3 Experiment and measure

A content strategist should not be afraid to experiment and measure the results of their work. You should always be testing new ideas, formats, channels, and strategies for your content and see how they perform against your objectives and metrics. You should also use data and analytics to monitor and evaluate your content's impact, reach, engagement, and conversion. Experimenting and measuring can help you learn what works and what doesn't, as well as optimize and improve your content continuously.

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4 Review and update your portfolio

A content strategist should also review and update their portfolio regularly. Your portfolio is not only a showcase of your work, but also a reflection of your skills, achievements, and value. You should make sure that your portfolio is up-to-date, relevant, and professional. You should also include examples of your content strategy process, such as research, analysis, planning, creation, management, and evaluation. Reviewing and updating your portfolio can help you demonstrate your growth and expertise, as well as attract new clients or employers.

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5 Take courses and certifications

A content strategist should also take courses and certifications to enhance their knowledge and skills. There are many online courses and certifications available on content strategy and related topics, such as content marketing, SEO, UX, copywriting, and more. You can choose the ones that suit your needs, interests, and goals, and learn from experts and peers. Taking courses and certifications can help you update your skills, learn new techniques, and gain recognition and credibility.

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Matt Sarson

Results-driven & Creative Senior Tech Marketer (B2B SaaS - Martech, Fintech, Healthtech, Proptech)
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A lot of the more technical aspects of content marketing can seem quite off-putting, especially considering the creative slant that most people enter the profession with. Once you get to grips with them, however, they become far less of a bottleneck and far more of a positive catalyst. Knowledge is power, but equally it's freedom - learn a thing or two about the various martech, strategies, tactics, platforms, etc., and you're creativity will skyrocket.

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6 Seek feedback and mentorship

A content strategist should also seek feedback and mentorship to improve their work and career. You should ask for feedback from your clients, colleagues, managers, or peers on your content and strategy, and use it to identify your strengths and weaknesses, as well as areas for improvement. You should also seek mentorship from someone who has more experience and knowledge than you, and who can guide you, advise you, and challenge you. Seeking feedback and mentorship can help you grow as a content strategist and achieve your goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to stay up-to-date and improve as a content strategist?

1

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3

4

5

6

7

1 Read widely and critically

2 Network and learn from others

3 Experiment and measure

4 Review and update your portfolio

5 Take courses and certifications

6 Seek feedback and mentorship

7 Here’s what else to consider

Content Strategy

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What are the best ways to stay up-to-date and improve as a content strategist?

1

2

3

4

5

6

7

1 Read widely and critically

2 Network and learn from others

3 Experiment and measure

4 Review and update your portfolio

5 Take courses and certifications

6 Seek feedback and mentorship

7 Here’s what else to consider

Content Strategy

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