If you're a content marketer who wants to impress potential clients or employers with your SEO skills, you need a portfolio that showcases your results and expertise. But how do you create a portfolio that stands out from the crowd and demonstrates your value? Here are some tips to help you showcase your SEO knowledge in your portfolio.
The first step is to select the projects that best represent your SEO skills and achievements. You don't need to include every piece of content you've ever created, but rather focus on the ones that have a clear SEO goal, strategy, and outcome. For example, you can include case studies that show how you improved organic traffic, rankings, conversions, or revenue for a specific website or campaign. You can also include examples of content that rank well for competitive keywords, attract high-quality backlinks, or generate social media buzz.
Ao descrever cada projeto, concentre-se nos resultados tangíveis que você alcan?ou. Isso pode incluir melhorias nas classifica??es de palavras-chave, aumento no tráfego organico, ou métricas de convers?o aprimoradas. Esses dados quantificáveis fornecem evidências concretas de sua eficácia em estratégias de SEO.
é importante destacar as premissas, raz?es e indicadores de negócios trabalhados em cada projeto. As visitas organicas qualificadas e a redu??o do investimento em canais pagos s?o premissas que agregam valor, fortalecendo a cultura de SEO. SEO sendo um canal de atra??o, aumenta a receita e reduz os custos em canais pagos, aumentando a rentabilidade do negócio. Cada projeto, possui suas necessidades e dores, e é necessário evidenciar os resultados alcan?ados. Por esse motivo, é importante escolher os projetos mais relevantes para apresenta??o de cases.
The next step is to highlight your process and results for each project. You want to show how you applied your SEO knowledge and skills to achieve your goals and solve your clients' or employers' problems. You can do this by explaining your research, analysis, planning, execution, and measurement methods for each project. You can also use data and metrics to quantify and validate your results, such as traffic growth, keyword performance, ranking improvement, conversion rate, ROI, or customer satisfaction.
Ao apresentar seus projetos de SEO, forne?a uma vis?o detalhada do seu processo. Explique as etapas que você seguiu, desde a análise inicial até a implementa??o das estratégias. Destacar o entendimento profundo do processo demonstra sua competência técnica.
Em cada projeto, é importante gerar relatorios que possuam os indicadores de negócios e destacar como foi o processo para conseguir alcan?a-los. Em uma vis?o mais gerencial, bullet points s?o mais importantes do que documentos densos, o mais importante é demonstrar de forma simples como é o processo e o que isso trouxe de resultados, em uma vis?o de Growth. Resultados como: Aumento de visita organica, indexa??o de páginas, volume de palavras-chave no TOP3 e TOP10, Saving de investimento, ROAS, CPC e CAC s?o indicadores importantes de que o investimento está sendo reduzido pro SEO sem perder a rentabilidade no negócio.
The third step is to use visuals and testimonials to enhance your portfolio and make it more engaging and credible. You can use screenshots, graphs, charts, or videos to illustrate your process and results, and show how your content looks and performs on different platforms and devices. You can also use testimonials from your clients or employers to showcase their feedback and satisfaction with your work. You can ask them to provide specific details and numbers that highlight your SEO impact and value.
Testimonials add a human touch to your portfolio. They offer a glimpse into the impact of your SEO strategies on actual businesses, making your expertise more relatable and convincing for those considering your services.
Os depoimentos s?o recursos mais humanos, que podem representar uma grande fonte de confian?a no trabalho que foi executado. A base da cultura de SEO é o relacionamento, é necessário cultivar e tornar o relacionamento sólido com todos os stakeholders. A experiência, resultados e os depoimentos s?o frutos de um relacionamento, as visitas, receita e o crescimento de SEO é consequência disso. De forma natural, o impacto e a proposta de valor gerada será entregue por aqueles que enxergam o relacionamento como fruto disso.
The fourth step is to optimize your portfolio for SEO itself. You want to make sure that your portfolio is easy to find, access, and navigate by your target audience and search engines. You can do this by applying the same SEO best practices that you use for your content, such as choosing relevant keywords, writing compelling titles and meta descriptions, using clear and consistent URLs, structuring your content with headings and subheadings, adding alt text to your images, and linking to your other projects and pages.
I actually disagree with this. There is a lot of pressure on people who work in digital to "prove" their skills with their own websites, portfolios, etc. but honestly I spend way too much time focused on my clients who have access to tools that I could never afford as a freelancer to devote the same energy to my own website. The skills I would use to boost my own portfolio are not necessarily the same skills and processes I would apply to a client, so I don't see this as a good showcase of skill necessarily. And frankly, some of us just don't have time to put together a portfolio because we've got a lot of work to do.
Uma das formas de otimizar o Portfólio é utilizando o linkedin. Por esta ferramenta, você pode criar conteúdos visuais, em formato de carrossel e compartilhar o desafio e as premissas que foram trabalhas em cada projeto. é uma ótima forma de trabalhar o social selling e de trazer maior visibilidade ao seu portfolio.
The fifth step is to update your portfolio regularly to reflect your current skills and achievements. You want to show that you're up to date with the latest SEO trends and best practices, and that you're constantly learning and improving your craft. You can do this by adding new projects that showcase your recent work and results, removing outdated or irrelevant projects that no longer represent your skills or goals, and refreshing your data and metrics to show your current performance and impact.
You never know when you'll need to send your portfolio to a potential client — best practice is to always keep it current. In my experience, I've found it easiest to update my portfolio as I finish the project, while it's still fresh in my mind. It's much easier to add one project at a time, rather than backtracking and trying to find all of the information some time down the road. Try to decide on which elements of each project you want to include, then incorporate all elements for each project in the portfolio.
Na minha experiência, gosto de atualizar o meu portfolio sempre que termino um projeto. é mais fácil e gera maior valor. Dessa forma, tenho maior probabilidade de ganhar um depoimento valioso.
The final step is to showcase your portfolio on different platforms to increase your visibility and reach. You want to make sure that your portfolio is accessible and attractive to your potential clients or employers, wherever they are looking for you. You can do this by creating a dedicated website or landing page for your portfolio, adding a link to your portfolio on your social media profiles and email signature, sharing your portfolio on relevant online communities and networks, and mentioning your portfolio on your resume and cover letter.
A apresenta??o visual é crucial. Considere incluir gráficos, capturas de tela e outros elementos visuais que ilustrem seus sucessos de forma clara e atraente. Isso torna o portfólio mais envolvente e fácil de entender.
Rather than showing what you've done for other people which could have more to do with the tools your clients have had, show what you could do for the client. For example, when I worked for a SaaS company that had HubSpot and a complicated but digitally trackable sales funnel, it was far easier to improve organic search for them and show ROI than it was when I worked for a small food company that sold products in store and didn't have a clear, digitally trackable sales funnel and didn't have tools like HubSpot. Not every client's situation is identical and some aspects may be out of your control. If no one is searching for what your client offers, then organic search improvement opportunity is not great.