登录查看更多内容

What are the best ways to share competitive intelligence insights with your team?

由人工智能和领英社区提供技术支持

Competitive intelligence (CI) is the process of gathering and analyzing information about your competitors, their products, customers, strategies, and strengths and weaknesses. CI can help you gain insights into your market, identify opportunities and threats, and improve your decision-making and performance. However, CI is not only a matter of collecting data, but also of sharing it effectively with your team. How can you ensure that your CI insights are communicated clearly, timely, and relevantly to your team members? Here are some best practices to follow.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

Farias Souza, BOARD

LinkedIn Top Voice | Chairman | Board of Directors | Advisory Board Member | CEO | President | Lifelong Learner |…
Vibu Venkatasubramanian

CFP??Certified Financial Planner|Personal Finance|Wealth Advisor|Bespoke Wealth Solutions|Investment Specialist|Asset…
Dan Banas

Head of AI, Strategy & Analytics | 'Top 25 Analytics Thought Leader' | 'Top 100 Innovator' | Connector | Storyteller |…

1 Choose the right tools

One of the first steps to share CI insights with your team is to choose the right tools that suit your needs and preferences. There are various types of CI tools available, such as dashboards, reports, newsletters, alerts, briefings, and presentations. Depending on your objectives, audience, and frequency, you can select the most appropriate tool to deliver your CI insights. For example, if you want to provide a quick overview of the latest market trends and competitor moves, you can use a dashboard or an alert. If you want to dive deeper into a specific topic or analysis, you can use a report or a presentation. You can also use a combination of tools to cater to different levels of detail and engagement.

添加您的观点

Farias Souza, BOARD

LinkedIn Top Voice | Chairman | Board of Directors | Advisory Board Member | CEO | President | Lifelong Learner | Investor & Entrepreneur | Growth & Innovation | Startup Curator | ESG Passionate
举报内容
"The best tool is the one that your team actually uses." - Seth Godin. Just wrapped up a deep dive with fellow pros on picking the right CI tools. It's a game-changer to match our tools to our team's needs and communication style! So here's a quick nudge: Are you using the right tools to share your Competitive Intelligence insights? Whether it's dashboards for trends or in-depth reports, picking the right one makes all the difference. Let's reassess our tools and ensure they're the perfect fit for our goals. Ready to swap insights?

已翻译

赞
Dan Banas

Head of AI, Strategy & Analytics | 'Top 25 Analytics Thought Leader' | 'Top 100 Innovator' | Connector | Storyteller | Sports Enthusiast
举报内容
Choosing the right tools is a crucial step in sharing competitive intelligence. Is your audience technical? Will they dive into a complicated Excel file to understand your findings. If you can prioritize visual analytics, you can reach more understanding across potential stakeholders. As it goes with other data projects, make sure you are sharing securely, respecting confidentiality, and following relevant compliance practices.

已翻译

赞
Ankit Gupta

Enterprise Sales Leader | Driving $10M+ Annual Revenues | B2B & SaaS Sales Expert
举报内容
Dedicated Slack Channels or WhatsApp Groups: Transforming the casual banter of your team's WhatsApp group into a goldmine of insights. Create a dedicated space for sharing and discussing competitive intelligence. It's like the family group chat, but instead of baby photos and good morning messages, you're sharing market strategies and competitor updates. This fosters a culture of continuous learning and swift information exchange.

已翻译

赞

2 Tailor your message

Another important step to share CI insights with your team is to tailor your message to your audience. You need to consider who you are talking to, what they need to know, and how they can use the information. You also need to adapt your tone, language, and format to suit your audience's preferences and expectations. For example, if you are sharing CI insights with your sales team, you might want to focus on how to leverage your competitive advantages, overcome objections, and win more deals. If you are sharing CI insights with your product team, you might want to highlight how to differentiate your features, address customer pain points, and innovate faster.

添加您的观点

Almir Rogerio Souza

LinkedIn Top Voice | Gestor Comercial | Gerente de Vendas | Coordenador de Vendas | Consultor Empresarial | Especialista em Negocia??o | Novos Negócios
举报内容
Ao compartilhar insights de inteligência competitiva com sua equipe, é essencial personalizar sua mensagem de acordo com o público-alvo. Considere as necessidades e interesses específicos de cada membro da equipe e adapte sua comunica??o para garantir que os insights sejam relevantes e compreensíveis para todos.

已翻译

赞

3 Provide context and action

A third essential step to share CI insights with your team is to provide context and action. You need to explain why the information is relevant, how it affects your business, and what you recommend to do about it. You also need to provide evidence and sources to support your claims and conclusions. By providing context and action, you can help your team understand the significance and implications of your CI insights, and motivate them to act on them. For example, if you are sharing CI insights about a new competitor's launch, you might want to provide context on their target market, value proposition, and pricing strategy, and action on how to respond, such as adjusting your marketing message, offering discounts, or creating bundles.

添加您的观点

Vibu Venkatasubramanian

CFP??Certified Financial Planner|Personal Finance|Wealth Advisor|Bespoke Wealth Solutions|Investment Specialist|Asset Allocation|Risk Management|Retirement Strategy|Asset Rebalancing.
举报内容
Every festive season is a learning ground for consumer facing businesses. Every brand comes out aggressively on offers & promotions to boost sales. This is the one of the best times to understand Competitive Intelligence (CI). Few ground rules, * choose the relevant competition to provide CI. * understand the messaging channel & medium * involve the team to track the theme * create open dialogue mechanism - understand perspectives from the way team sees them Fresh ideas are derived, as a result of inspiration. Use the CI as breeding ground to generate fresh ideas & perspectives. This enhances collaborative environment. This is also an opportunity to measure the alignment of the team to products/strategies/execution Keep it simple.

已翻译

赞
Almir Rogerio Souza

LinkedIn Top Voice | Gestor Comercial | Gerente de Vendas | Coordenador de Vendas | Consultor Empresarial | Especialista em Negocia??o | Novos Negócios
举报内容
Além de compartilhar insights, é importante fornecer contexto significativo e orienta??o sobre como essas informa??es podem ser aplicadas na prática. Destaque as implica??es dos insights para o trabalho da equipe, identifique oportunidades de a??o e incentive a tomada de decis?es informadas com base nos dados apresentados.

已翻译

赞

4 Solicit feedback and collaboration

A final key step to share CI insights with your team is to solicit feedback and collaboration. You need to encourage your team to ask questions, share opinions, and contribute ideas based on your CI insights. You also need to listen to their feedback and suggestions, and incorporate them into your CI process and outputs. By soliciting feedback and collaboration, you can create a culture of learning and improvement, and foster a sense of ownership and alignment among your team. For example, if you are sharing CI insights about a customer satisfaction survey, you might want to solicit feedback on how to interpret the results, and collaboration on how to improve your customer experience, retention, and loyalty.

添加您的观点

Almir Rogerio Souza

LinkedIn Top Voice | Gestor Comercial | Gerente de Vendas | Coordenador de Vendas | Consultor Empresarial | Especialista em Negocia??o | Novos Negócios
举报内容
Para promover uma cultura de aprendizado contínuo e colabora??o, é fundamental solicitar feedback e envolvimento ativo da equipe ao compartilhar insights de inteligência competitiva. Incentive perguntas, discuss?es e sugest?es para aprimorar a compreens?o coletiva dos insights e promover o compartilhamento de conhecimento entre os membros da equipe.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Business Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to share competitive intelligence insights with your team?

1

2

3

4

5

1 Choose the right tools

2 Tailor your message

3 Provide context and action

4 Solicit feedback and collaboration

5 Here’s what else to consider

Business Strategy

给文章评分

感谢您的反馈

更多Business Strategy相关文章

更多相关阅读内容

What are the best ways to share competitive intelligence insights with your team?

1

2

3

4

5

1 Choose the right tools

2 Tailor your message

3 Provide context and action

4 Solicit feedback and collaboration

5 Here’s what else to consider

Business Strategy

给文章评分

感谢您的反馈

查看其他技能