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What are the best ways to receive and act on feedback in a timely manner?

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Feedback is essential for any creative project, but it can also be challenging to handle it effectively and efficiently. How can you make sure you receive constructive feedback, act on it promptly, and avoid unnecessary conflicts and delays? Here are some tips to help you improve your feedback process and achieve better results.

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Ryan Goodwin

Helping consumer brands thrill massive audiences with fiend-worthy brand marketing.

1 Set clear expectations

Before you start working on a creative project, make sure you have a clear understanding of the goals, scope, and criteria of the project. Communicate with your client, manager, or team about what kind of feedback you need, when you need it, and how you will incorporate it. Establish a feedback schedule and format that works for both parties, and agree on how to handle revisions and approvals.

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Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale
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In a project involving a new product launch, I ensured that each team member understood the goals and benchmarks for success. This clarity helped in aligning the feedback received with our objectives, making it more actionable.

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2 Ask specific questions

When you present your work for feedback, don't just ask for general opinions or suggestions. Ask specific questions that relate to the objectives and standards of the project, and that help you identify the strengths and weaknesses of your work. For example, you can ask how well your work meets the target audience's needs, how it aligns with the brand identity, or how it compares to the competitors. Asking specific questions will help you get more focused and actionable feedback, and avoid vague or irrelevant comments.

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3 Listen actively and respectfully

When you receive feedback, listen carefully and attentively to what the other person is saying, and try to understand their perspective and reasoning. Don't interrupt, argue, or defend your work, even if you disagree or feel offended by some of the feedback. Instead, acknowledge the feedback, ask for clarifications or examples if needed, and thank the person for their input. Listening actively and respectfully will help you build trust and rapport with your feedback provider, and show that you value their opinion and expertise.

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4 Prioritize and implement feedback

After you receive feedback, review it and decide which points are most important and relevant for your project. Don't try to implement every single piece of feedback, as some of it may be contradictory, subjective, or out of scope. Instead, prioritize the feedback that aligns with the project goals, criteria, and expectations, and that improves the quality and effectiveness of your work. Explain to your feedback provider how you plan to implement their feedback, and why you chose to accept or reject certain suggestions. Implementing feedback promptly and strategically will help you deliver your work on time and on budget, and demonstrate your professionalism and creativity.

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Ryan Goodwin

Helping consumer brands thrill massive audiences with fiend-worthy brand marketing.
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This is such an important step that I have found the key client contact is best suited to complete it. Until the feedback has been considered this way, I consider it incomplete.

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5 Seek feedback from multiple sources

Sometimes, getting feedback from one person or group is not enough to get a comprehensive and balanced view of your work. You may benefit from seeking feedback from multiple sources, such as your peers, mentors, experts, or potential users. Getting feedback from different perspectives and backgrounds can help you discover new insights, ideas, or opportunities for your project, and avoid biases or blind spots. However, be careful not to seek too much feedback, as it can overwhelm or confuse you. Seek feedback from sources that are relevant, credible, and diverse, and that can add value to your project.

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6 Learn and improve from feedback

Finally, feedback is not only a tool to improve your work, but also to improve yourself as a creative professional. Feedback can help you learn new skills, techniques, or knowledge, and identify your strengths and areas for improvement. Feedback can also help you develop a growth mindset, a positive attitude, and a resilience to challenges and setbacks. Learn and improve from feedback by reflecting on what you did well, what you can do better, and what you can do differently in the future. Learn and improve from feedback by applying what you learned to your current and future projects, and by seeking feedback regularly and consistently.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sayyid Hannan Muhamed

Overthinker // Creative Strategist & Art Director ? Haris&Co
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In our constant pursuit of improvement, frequent evaluations are essential. Monitoring the progression allows us to discern growth. Whether it's thriving or plateauing, we have the flexibility to introduce new elements. By adeptly shifting focus, we witness the transformation into something better – a dynamic approach that defines the way things operate.

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What are the best ways to receive and act on feedback in a timely manner?

1

2

3

4

5

6

7

1 Set clear expectations

2 Ask specific questions

3 Listen actively and respectfully

4 Prioritize and implement feedback

5 Seek feedback from multiple sources

6 Learn and improve from feedback

7 Here’s what else to consider

Creative Strategy

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What are the best ways to receive and act on feedback in a timely manner?

1

2

3

4

5

6

7

1 Set clear expectations

2 Ask specific questions

3 Listen actively and respectfully

4 Prioritize and implement feedback

5 Seek feedback from multiple sources

6 Learn and improve from feedback

7 Here’s what else to consider

Creative Strategy

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