登录查看更多内容

What are the best ways to personalize your cold calls and increase engagement?

由人工智能和领英社区提供技术支持

Cold calling is one of the most challenging and rewarding skills in direct sales. It requires confidence, persistence, and creativity to connect with prospects and generate interest in your offer. But how do you stand out from the crowd and avoid sounding like a generic salesperson? One of the key strategies is to personalize your cold calls and increase engagement with your potential customers. Here are some of the best ways to do that.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

1 Research your prospects

Before you pick up the phone, do some homework on your prospects. Find out their name, title, company, industry, pain points, goals, and interests. Use online sources like LinkedIn, Google, or their website to gather relevant information. This will help you tailor your pitch, ask relevant questions, and show that you care about their specific situation.

添加您的观点

Gargi Puri Gosai

Sales Head - VSKOUT | ex- WoodenStreet | 5 times Recommended (Indian Armed Forces)
举报内容
Research builds rapport, triggers break the ice, and suddenly, that awkward call becomes the life of the conversation. The effective cold calls are all about knowing the room before you walk in, and research and triggers are the map that gets you there.

已翻译

赞
Diego Iasbeck

Indústria | Confiabilidade | Disponibilidade | IA | Manuten??o
举报内容
Your potential client may not know you, but you should get to know them before calling. Seek to understand its main characteristics and problems. Use social networks, search engines, websites, etc. The more you know him, the easier your connection with him will be. Talk about topics that will probably interest you, try not to use a script, as this can give the impression of a "robotic" approach. Ask strategic questions and know how to listen to the answers, they will probably give you the path to a good and fair negotiation.

已翻译

赞
Andy Torres

CEO & Founder @Cloud9 | Digital Transformation Strategist | Technology Advisor | Customer Experience Champion
(已编辑)
举报内容
While cold calling is tough and not always enjoyable, I found these things help: 1. Quality is better than quantity. Don't use a script. Be authentic, be natural. 2. Know who you are calling, research your prospect so you can have a meaningful discussion. 3. Ask a good question, base it on their industry, and lastly, SMILE while you are talking. It comes across more friendly on the other end.

已翻译

赞
Sandor Willems ??

International Business Coach ● Founder Blue Pepper ● (MBA) docent Rome Business School ● Auteur "Groei harder dan ooit"
举报内容
Understand the customer and know the customer as best as you can. Be visible online and offline, be The Industry Champ, be trustworthy, confident, write, post, engage, publish, have references, referrals, build a great track record, say what you do and do what you say. And always prepare, prepare and prepare... What's your objective for the sales call? What is your opening statement? What are your power questions? How will you lead? What's your WOW-effect? When is the call successful? What will be the CTA? How will you follow up? In short, start with a pre-call plan.

已翻译

赞
Alka Varma

Senior Business Development Executive at Altois
举报内容
Be Genuine and Authentic: Avoid sounding scripted. Speak genuinely & authentically. Show that you are interested in helping, not just making a sale. Use Local References: If applicable, reference local events or news that might impact the prospect's business. This demonstrates that you are attuned to their specific context. Timing Matters: Be mindful of the time zone and the prospect's availability. Consider the best times to make a call based on your research. Offer Value Upfront: Clearly communicate the value of your product or service from the beginning. Focus on benefits that directly address the prospect's pain points. Follow Up Strategically: If the prospect isn't ready to commit, follow up with additional personalized information.

已翻译

赞

加载更多内容

2 Use their name and yours

One of the simplest and most effective ways to personalize your cold calls is to use your prospect's name and yours. This creates rapport and trust, and makes your conversation more human and friendly. Use their name at the beginning and end of the call, and occasionally throughout. Also, introduce yourself with your full name and company, and repeat it at the end. This will help them remember you and your offer.

添加您的观点

3 Refer to a common connection or trigger event

Another way to personalize your cold calls is to refer to a common connection or a trigger event that relates to your prospect. A common connection could be a mutual contact, a referral, or a shared affiliation. A trigger event could be a recent news, a social media post, or a change in their company or industry. These references will help you grab their attention, demonstrate your credibility, and create curiosity about your offer.

添加您的观点

4 Match their tone and pace

Personalizing your cold calls also means adapting your communication style to your prospect's. Try to match their tone and pace of speech, and use similar words and phrases. This will help you create rapport and alignment, and avoid sounding too pushy or too passive. If your prospect is friendly and informal, you can use humor and anecdotes. If they are serious and professional, you can use facts and figures.

添加您的观点

5 Use open-ended questions and active listening

One of the best ways to personalize your cold calls and increase engagement is to use open-ended questions and active listening. Open-ended questions are those that require more than a yes or no answer, and invite your prospect to share their thoughts, feelings, and needs. Active listening is the skill of paying attention, reflecting, and responding to what your prospect says. These techniques will help you uncover their pain points, challenges, goals, and motivations, and show that you care about them.

添加您的观点

6 Provide value and a clear call to action

Finally, personalizing your cold calls means providing value and a clear call to action to your prospect. Value is anything that helps them solve a problem, achieve a goal, or satisfy a need. It could be a tip, a resource, a case study, or a benefit of your offer. A clear call to action is a specific and measurable request that you make to your prospect to move them to the next step in the sales process. It could be booking a meeting, sending a proposal, or signing a contract.

添加您的观点

Arnel B

Executive Director
举报内容
When making cold calls, time is not on our side. Getting to the point immediately when making cold calls is critical. "What's in it for me?"........ let the prospect know exactly why they should take time to engage in conversation with you and the value you can provide.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Direct Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to personalize your cold calls and increase engagement?

1

2

3

4

5

6

7

1 Research your prospects

2 Use their name and yours

3 Refer to a common connection or trigger event

4 Match their tone and pace

5 Use open-ended questions and active listening

6 Provide value and a clear call to action

7 Here’s what else to consider

Direct Sales

给文章评分

感谢您的反馈

更多Direct Sales相关文章

更多相关阅读内容

What are the best ways to personalize your cold calls and increase engagement?

1

2

3

4

5

6

7

1 Research your prospects

2 Use their name and yours

3 Refer to a common connection or trigger event

4 Match their tone and pace

5 Use open-ended questions and active listening

6 Provide value and a clear call to action

7 Here’s what else to consider

Direct Sales

给文章评分

感谢您的反馈

查看其他技能