Website forms are essential for any retail operation that wants to collect customer information, generate leads, or process orders online. However, poorly designed or optimized forms can frustrate users, reduce conversions, and hurt your brand reputation. In this article, you will learn some of the best ways to optimize your website forms and improve your customer experience.
The first step to optimize your website forms is to use clear and concise labels for each field. Labels should tell users what information they need to provide, why they need to provide it, and how they should format it. For example, instead of just asking for "Name", you can use "Full name (as it appears on your ID)" to avoid confusion and errors. Labels should also be aligned with the fields, either above or to the left, to make them easy to scan and follow.
Make sure that autocomplete of browsers works fine. This is a feature that complete all forms with only 1 click because user yet fullfills a form in past and add this data to their data.
The second step to optimize your website forms is to reduce the number of fields as much as possible. Users are more likely to abandon a form if it is too long, complex, or intrusive. You should only ask for the information that is absolutely necessary for your purpose, and avoid asking for sensitive or personal data that might make users uncomfortable or suspicious. You can also use techniques such as pre-filling, auto-completing, or splitting the form into multiple steps to make it easier and faster for users to complete.
The third step to optimize your website forms is to provide helpful feedback and guidance to users throughout the process. Feedback and guidance can include tips, hints, examples, validations, error messages, progress indicators, and confirmations. These elements can help users understand what they need to do, avoid mistakes, correct errors, and feel confident about their actions. Feedback and guidance should be clear, specific, polite, and consistent across your website forms.
The fourth step to optimize your website forms is to make them responsive and accessible for different devices, browsers, and users. Responsive forms can adapt to different screen sizes, orientations, and resolutions, ensuring that users can see and interact with them easily and comfortably. Accessible forms can accommodate users with different abilities, preferences, and assistive technologies, ensuring that they can perceive and understand them without barriers. You can use standards, tools, and best practices to make your forms responsive and accessible.
At large forms try to collapse input group by type as delivery or payment method to avoid large form 5 second rule. Also can autoexpanse when exit of last input
The fifth step to optimize your website forms is to test and improve them regularly. Testing your forms can help you identify and fix any issues, problems, or opportunities that might affect your user experience and conversion rate. You can use methods such as usability testing, user feedback, analytics, and A/B testing to evaluate and measure the performance of your forms. You can also use the insights and data from testing to make informed decisions and improvements to your forms.
The sixth and final step to optimize your website forms is to optimize them for conversion. Conversion is the ultimate goal of any website form, whether it is to collect a lead, process an order, or register a user. To optimize your forms for conversion, you need to consider factors such as the design, layout, copy, color, and call to action of your forms. You need to make sure that your forms are attractive, engaging, persuasive, and compelling for your users, and that they align with your brand identity and value proposition.
Add some tips with behavioral design as social prof, free gifts, control the status or status quo inputs value when have a process in funnel conversion steps.