What are the best ways to nurture leads after a demo?
You've just delivered a great demo to a potential customer and you're feeling confident about closing the deal. But what happens next? To keep the lead engaged until they sign the contract, it is important to follow up effectively, provide value and education, address objections and questions, build trust and rapport, create urgency and action, and track and measure your results. In this article, we'll share best practices for nurturing leads after a demo, based on the principles of sales engineering.