What are the best ways to manage your small business's online presence during growth?

One effective approach to navigating the expansion of your small business's online presence involves a strategic blend of targeted content creation, audience engagement, and leveraging analytics for informed decision-making. By curating compelling content that resonates with your audience and actively engaging with them across various platforms, you can foster meaningful connections and build brand loyalty. Additionally, harnessing the power of analytics enables you to track the effectiveness of your online efforts and adjust your strategies accordingly, ensuring sustainable growth and continued success.

As your business expands, make sure your website does too. Update it with new services or products and keep it mobile-friendly and quick to load. Consider adding a blog or a shop page to attract and engage more customers.

Well when I knew I had to meet the boss of a SME ( Small Medium Enterprise), I always had a look to their website Mainly: press review, events and blog. 95% were not updated. It is the old story. You invest in the project and the making of the website, with all best and trendy updates, but, then, you, the boss, don't hire any web-related person. And slowly, the website is abandoned.

Is the website working for you - you have to treat it like a salary staff member - investing monthly you get better returns Traffic is key - what are you doing to drive traffic - Are you pushing content out from different platforms - are you paid or organic marketing.

If you build your website to be a catalog then expect clients to browse and move on (in most cases) but if you build it as a campaign landing page then your clients know that you have the answer to their problems. Building a website tends to be largely focussed on design with lesser emphasis on content flow - and this is where it goes wrong. Don't let FOMO make the whole exercise less effective, your clients don't want more, they want an easy way to find what they are seeking.

Boost your SEO to improve your site's search engine ranking, driving more traffic and visibility. Focus on using the right keywords, crafting engaging content, and building links. Monitoring your SEO performance is also key to staying ahead. This approach is essential for growing your online presence effectively.

SEO is like the gym for your website; the more you invest in it, the stronger your online presence. If you dont understand, get someone who does! or learn - YouTube / linkedin learning.

Seo is not my cup of tea. OR, you have all your marketing well digitally organised, and daily managed, OR, if this is not the case, SEO become a vain effort and task. Not all businesses are google search sensitive. In B2C certainly yes, in B2B, no.

Find the top 2 platforms that work for you, and create content that works best on them. Managing a diverse set of Social Media channels consistently is not optimum and the best is to find your anchor channels and use the other channels to leverage the anchor channel content. Your Channel strategy would depend on your market, region, client profile etc.

Leverage social media to deepen connections with your audience by sharing your journey and updates. Tailor your content to each platform and engage in genuine conversations. Tools that help schedule and analyze posts can make this easier, ensuring your presence grows alongside your business.

Here are two tips to enhance your content marketing strategy: 1. Offer tangible incentives like vouchers or discount codes in exchange for actions such as sharing your content, reposting, or leaving Google reviews. Uber famously employed this tactic early on with discount codes and referral rewards. 2. Foster social validation and emotional support by encouraging users, such as parents of students, to share their experiences with your brand. Schools and educational institutions can showcase success stories to amplify their brand’s impact.

2 Key things to understand about Social media - Depending on your business, although 90% of small business need to do more in the inbox / DM's. Sales dont just come from posting. Have a strategy and following it, test it, improve it, test it more.

Agree!Consistency is key in social media marketing! Regularly engaging with your audience and sharing relevant content builds trust and brand recognition. Stay consistent in your posting schedule and messaging to maintain a strong online presence.

Your email list is your most loyal audience. Grow it, nurture it, and provide value consistently." ???? The email list like a tribe. Lead with valuable insights and they'll follow!

Focus on growing your email list by providing exclusive content or offers that entice new subscribers. Tailor email campaigns to keep your audience engaged and informed, boosting trust and retention. Utilize reliable email marketing tools for seamless campaign management and analytics, ensuring your messaging resonates as your business expands.

The Value is in the List. This was the Mantra ten years ago. Is this still true? I think so, with a caveat. Having one million addresses, is useless if you don't have a good communication policy, and a brand strategy, and a perfect storytelling. The Story, the Writer. However, many online tools can give good support. Kajabi, Mail Chimp, Constant Contact and others.

The money is in the list, how are you nurturing your customers, suspects and people who are checking you out? The best tools I have seen that work is with Click Funnels, plus they have an over load of training and support. Be value based 1st, not a sales pitch base... no one likes be pitched on a consistent basis either.

Email marketing is a powerful tool to engage with your audience. Your email list is like an audience, and it's essential to grow, nurture, and provide consistent value to your subscribers. To grow your email list, offer exclusive content or attractive offers that entice new subscribers to join. Tailoring your email campaigns to keep your audience engaged and informed and build trust and retention is essential. Remember, an extensive email list is best when used with a good communication policy, brand strategy, and compelling storytelling.

Ask questions, find out what your customers want or need, or ask yourself who do you want serve? * Profile your audience the who * What are their characteristics? Do they match yours? *Are you being how you want your customers to be? * Got testimonials to share? * Do you do a NPR? * Do you ask for feedback? * How about surveys, ore reviews. * Have you got an online strategy plan for your business and your customers? There is so much more.

Feedback is gold. Mine it from every interaction and use it to refine your online strategy. ???? Act fast on customer feedback to continuously innovate and improve your online presence. ????

Before you look to launch ecommerce or online growth you need to think through what you measure and why. It's easy to launch a new website, or online experience, but it's hard to know what's working and what isn't. This is key to learn.

Get a mentor or coach to help you figure it all out, and not just for your business plan. Don't take too long to make a decision..pick one, learn from what did and didn't work. Failures are your successes.

Stay nimble and be ready to adapt. The online world moves fast, and so should you. ???? Leverage every piece of data. Analytics are the compass that guides your online strategy." ????