What are the best ways to manage print production for different substrates and finishes?

1 Know your substrates

The substrate is the material on which you print your design. It can be paper, cardboard, plastic, metal, fabric, or any other surface. The substrate affects how the ink is absorbed, how the colors are rendered, and how the finish is applied. Therefore, you need to know the characteristics and specifications of your substrate before you start designing and printing. For example, you should know the weight, thickness, texture, opacity, brightness, and coating of your paper substrate. You should also know how the substrate reacts to different printing methods, such as offset, digital, or screen printing.

2 Choose your ink wisely

The ink is the medium that transfers your design from the digital file to the physical substrate. The ink can be liquid or solid, and it can be based on different pigments or dyes. The ink affects the color accuracy, vibrancy, durability, and environmental impact of your print project. Therefore, you need to choose your ink wisely according to your substrate, your printing method, and your design goals. For example, you should know the difference between CMYK and RGB color modes, and how to convert them properly. You should also know the difference between spot colors and process colors, and how to use them effectively.

4 Communicate with your printer

The printer is the professional or the company that executes your print project according to your specifications and expectations. The printer can be a local or an online service, and it can offer different options and prices for your print project. The printer affects the quality, the speed, the reliability, and the customer service of your print project. Therefore, you need to communicate with your printer effectively and clearly throughout the print production process. For example, you should provide your printer with a print-ready file that follows their guidelines and requirements. You should also request a proof or a sample before approving the final print run.

5 Check your quality control

The quality control is the process of ensuring that your print project meets your standards and expectations. The quality control can be done by yourself, by your printer, or by a third-party service. The quality control affects the satisfaction, the reputation, and the profitability of your print project. Therefore, you need to check your quality control regularly and thoroughly during and after the print production process. For example, you should check for any errors, defects, or inconsistencies in your design, your file, your substrate, your ink, or your finish. You should also check for any feedback, complaints, or compliments from your clients or customers.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?