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What are the best ways to make non-profit programs and services accessible to diverse groups?

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Non-profit organizations often have a mission to serve the public good and address social issues. However, to achieve their goals, they need to ensure that their programs and services are accessible to diverse groups of people, including those who face barriers due to race, ethnicity, gender, disability, language, culture, or income. How can non-profit leaders create a more inclusive and equitable environment for their clients, staff, and stakeholders? Here are some best practices to consider.

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1 Assess your current situation

The first step to making your programs and services more accessible is to evaluate your current situation and identify any gaps or challenges. You can use tools such as surveys, focus groups, interviews, or audits to gather feedback from your target audiences, staff, partners, and funders. You can also review your data, policies, procedures, and budget to see how they reflect your commitment to diversity, equity, and inclusion (DEI). Based on your findings, you can set clear and measurable goals and action plans to improve your accessibility.

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2 Involve your community

The second step to making your programs and services more accessible is to involve your community in the design, delivery, and evaluation of your work. You can do this by creating opportunities for dialogue, collaboration, and co-creation with your clients, staff, and stakeholders. You can also recruit and retain diverse talent, volunteers, and board members who can bring different perspectives and experiences to your organization. By engaging your community, you can ensure that your programs and services are responsive, relevant, and respectful of their needs and preferences.

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Mohammed Qassime

Senior Health and nutrition manager-Save the children Yemen
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Conduct a needs assessment to identify the needs of the diverse groups you want to serve. This will help you to understand their unique needs and challenges, so that you can develop programs and services that are responsive to those needs.

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3 Adapt your communication

The third step to making your programs and services more accessible is to adapt your communication to reach and connect with diverse groups of people. You can do this by using plain language, avoiding jargon, and providing translations or interpretations when needed. You can also use multiple channels, formats, and media to convey your messages and information, such as websites, social media, newsletters, videos, podcasts, or webinars. You can also tailor your communication style and tone to suit different audiences and contexts, such as formal, informal, or casual.

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4 Enhance your accessibility

The fourth step to making your programs and services more accessible is to enhance your accessibility in terms of physical, digital, and social aspects. You can do this by ensuring that your facilities, equipment, and materials are accessible for people with different abilities and needs, such as ramps, elevators, signage, or braille. You can also ensure that your online platforms and tools are accessible for people with different devices and internet access, such as mobile-friendly, responsive, or low-bandwidth. You can also ensure that your programs and services are accessible for people with different schedules and availability, such as flexible, remote, or on-demand.

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5 Monitor and evaluate your progress

The fifth step to making your programs and services more accessible is to monitor and evaluate your progress and impact. You can do this by collecting and analyzing data on your outputs, outcomes, and feedback from your clients, staff, and stakeholders. You can also use indicators and metrics to measure your performance and achievements against your goals and action plans. You can also use methods such as reports, dashboards, or stories to communicate and share your results and learnings with your community and funders.

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Lise Sanders, MBA

Chief Financial Officer | Strategist | Catalyst | Operator | Steward
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Reporting on the impact of your donor’s gift will make or break your success as a charitable organization, the success of your organization’s major gift program, and whether or not the donor will be supporting you over the long-term. Unfortunately, this is an area that non-profits are often failing miserably.

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6 Learn and improve continuously

The sixth and final step to making your programs and services more accessible is to learn and improve continuously. You can do this by creating a culture of learning and improvement in your organization, where you encourage curiosity, innovation, and experimentation. You can also seek and apply best practices, research, and evidence from other organizations and sectors that are working on similar issues or serving similar audiences. You can also solicit and act on feedback, suggestions, and recommendations from your clients, staff, and stakeholders to improve your programs and services.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tilley Fine

Sales & Partnerships | Strategic Leadership | Technology Solutions | Mental Wellness Advocate | Global Speaker
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Grassroots outreach is an effective way of reaching the correct communities. Define your demo and go after the establishments and communities where your demo exists.

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What are the best ways to make non-profit programs and services accessible to diverse groups?

1

2

3

4

5

6

7

1 Assess your current situation

2 Involve your community

3 Adapt your communication

4 Enhance your accessibility

5 Monitor and evaluate your progress

6 Learn and improve continuously

7 Here’s what else to consider

Non-profit Leadership

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What are the best ways to make non-profit programs and services accessible to diverse groups?

1

2

3

4

5

6

7

1 Assess your current situation

2 Involve your community

3 Adapt your communication

4 Enhance your accessibility

5 Monitor and evaluate your progress

6 Learn and improve continuously

7 Here’s what else to consider

Non-profit Leadership

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