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What are the best ways to localize games for a global audience?

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Game localization is the process of adapting a game to different languages, cultures, and markets. It is not just a matter of translating text, but also adjusting graphics, audio, gameplay, and user interface to suit the preferences and expectations of the target audience. Localizing games can help you reach more players, increase your revenue, and enhance your reputation. But how can you do it effectively and efficiently? Here are some of the best ways to localize games for a global audience.

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1 Choose your languages wisely

The first step in game localization is to decide which languages you want to support. You should consider factors such as the size and potential of the market, the demand and competition for your game, the cost and complexity of the translation, and the availability and quality of the localization services. You should also prioritize the languages that are most relevant to your game genre, theme, and style. For example, if your game is a historical simulation, you might want to include the languages of the regions and periods that are featured in the game.

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Doshagyasing Gowardun

Freelance Software Engineer | Android I IOS Development, C#, Game Development (Unity), Fiverr
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Choosing the language you support is primordial. You cannot offer translations for all languages (at least, if would not be good enough in certain ones). A small tip here would be to carry out a small survey where you have a list of languages. Then, you could begin by translating the game in the top 5 languages and as time goes by, move down the language list.

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Gaurang Ranoliya

Unity Developer | VR | Metaverse
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Choosing languages for game localization is pivotal. Consider market size, demand, and competition. Factor in translation costs, complexity, and the quality of localization services. Prioritize languages aligned with your game's genre, theme, and style. For historical simulations, inclusion of relevant regional languages enhances authenticity. Strategic language selection ensures a broader reach and cultural resonance, contributing to the game's overall success.

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2 Use localization tools and platforms

The second step in game localization is to use tools and platforms that can help you manage and automate the process. There are many options available, such as localization engines, middleware, frameworks, and software development kits (SDKs) that can integrate with your game engine and enable you to edit, export, import, and update your localized assets. Some examples are Unity I2 Localization, Unreal Engine Localization Dashboard, and Wwise Audio Localization. These tools and platforms can save you time, money, and effort, as well as ensure consistency and quality across your game.

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Tim Ryan
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It's not hard to grow your own localization solution but there's some gotchas to consider. Beyond a string table for text, there are varying number and date formats to account for. For cinematics and voice overs, you can supply subtitles, which you should do anyway for the hearing impaired. You can also dubb the voices. Just keep in mind that the length of the animations may not be extended and gestures may not line up even if you solve the lip-synching problem.

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Gaurang Ranoliya

Unity Developer | VR | Metaverse
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Leveraging localization tools and platforms streamlines the complex task of game translation. Options like Unity I2 Localization and Unreal Engine Localization Dashboard enhance efficiency by integrating with game engines. These tools facilitate asset management, editing, and updates, ensuring consistency and quality. Embracing such solutions not only saves resources but also paves the way for a seamless, well-coordinated localization process. In the dynamic world of game development, these tools are indispensable for reaching global audiences effectively.

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3 Hire professional translators and testers

The third step in game localization is to hire professional translators and testers who can handle the linguistic and cultural aspects of your game. You should look for translators who have experience and expertise in your game genre, topic, and tone, as well as native speakers of the target language. You should also look for testers who can play your game and check for errors, bugs, glitches, and compatibility issues in the localized version. You should communicate with them clearly and provide them with context, guidelines, feedback, and support.

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Gaurang Ranoliya

Unity Developer | VR | Metaverse
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Expert translators and testers are pivotal for flawless game localization. Their expertise ensures linguistic accuracy and a seamless gaming experience across diverse cultures.

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4 Adapt your graphics and audio

The fourth step in game localization is to adapt your graphics and audio to the target culture and language. You should consider elements such as symbols, icons, colors, fonts, images, animations, and user interface that might have different meanings, associations, or implications in different countries and regions. You should also consider elements such as voice-over, music, sound effects, and subtitles that might need to be recorded, edited, or synchronized in different languages. You should aim to create a balance between preserving the original vision and style of your game and respecting the diversity and sensitivity of your audience.

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Gaurang Ranoliya

Unity Developer | VR | Metaverse
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In game localization, meticulous adaptation of graphics and audio ensures cultural resonance. Striking a balance between original vision and audience sensitivity is paramount for global success.

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5 Test and optimize your game

The fifth step in game localization is to test and optimize your game for the target platforms and devices. You should ensure that your game runs smoothly and efficiently on different operating systems, hardware specifications, screen sizes, and resolutions. You should also ensure that your game complies with the local laws, regulations, and standards of the target markets. You should test your game for performance, functionality, usability, and accessibility, and fix any issues or problems that might arise.

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Gaurang Ranoliya

Unity Developer | VR | Metaverse
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Thorough testing and optimization in game localization are paramount. Ensuring smooth performance, compliance with local standards, and addressing issues guarantee a seamless gaming experience across diverse platforms, fostering global appeal.

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6 Update and maintain your game

The sixth step in game localization is to update and maintain your game for the target languages and markets. You should monitor the feedback and reviews of your players and respond to their suggestions, requests, and complaints. You should also keep your game updated with new features, content, and patches that might require further localization. You should also maintain a relationship with your localization partners and collaborators and provide them with the necessary resources and information.

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Gaurang Ranoliya

Unity Developer | VR | Metaverse
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Continuous updates and maintenance are vital in game localization. Responding to player feedback, keeping content current, and fostering strong relationships ensure a dynamic, culturally relevant gaming experience across diverse markets.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to localize games for a global audience?

1

2

3

4

5

6

7

1 Choose your languages wisely

2 Use localization tools and platforms

3 Hire professional translators and testers

4 Adapt your graphics and audio

5 Test and optimize your game

6 Update and maintain your game

7 Here’s what else to consider

Game Development

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What are the best ways to localize games for a global audience?

1

2

3

4

5

6

7

1 Choose your languages wisely

2 Use localization tools and platforms

3 Hire professional translators and testers

4 Adapt your graphics and audio

5 Test and optimize your game

6 Update and maintain your game

7 Here’s what else to consider

Game Development

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