What are the best ways to label retail packaging?

1 Know your legal requirements

Depending on what you sell and where you ship, you may have to follow certain rules and standards for your retail packaging labels. For example, you may need to include information such as ingredients, expiration dates, origin, weight, barcode, warnings, or certifications. You should research the relevant laws and regulations for your product category and destination country before designing your labels. You can also consult with industry associations, trade experts, or legal advisors for guidance.

2 Choose the right label size and shape

The size and shape of your label should match the size and shape of your package. You want to make sure that your label is visible, readable, and attractive, without covering or damaging your product. You also want to avoid wasting material or space by using too large or too small labels. You can use standard or custom labels depending on your needs and preferences. You can also use different types of labels, such as stickers, tags, wraps, or sleeves, depending on the material and design of your package.

4 Include relevant and accurate information

The information on your label should be relevant and accurate for your product and your customers. You want to include information that helps your customers identify, use, and enjoy your product, such as name, description, features, benefits, instructions, or testimonials. You also want to include information that builds trust and credibility, such as contact details, website, social media, or guarantees. You should avoid including information that is misleading, false, or irrelevant. You should also check and update your information regularly to ensure its accuracy and validity.

5 Add some creativity and personality

While you want to follow the best practices and standards for your retail packaging labels, you also want to add some creativity and personality to make your product stand out. You can use elements such as images, icons, graphics, logos, or slogans to catch your customers' attention and convey your brand message. You can also use elements such as shapes, textures, finishes, or materials to enhance your label's appearance and feel. You should aim to create a label that is unique, memorable, and appealing to your customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?