What are the best ways to keep alumni engaged after an event?

2 Share highlights and photos

Another way to keep alumni engaged after an event is to share the highlights and photos of the event on your website, social media, newsletter, or other channels. This can help you showcase the success and fun of the event, as well as create a sense of community and belonging among your alumni. You can also encourage your alumni to tag themselves, comment, like, and share the posts with their friends and networks. This can help you increase your reach and visibility, as well as generate more engagement and interaction among your alumni.

3 Offer ongoing opportunities

A third way to keep alumni engaged after an event is to offer them ongoing opportunities to stay connected and involved with your institution and each other. You can do this by creating and promoting various programs and activities that appeal to your alumni's interests and needs, such as mentoring, volunteering, fundraising, webinars, podcasts, clubs, groups, or online forums. You can also invite your alumni to join or host local or regional events, such as happy hours, dinners, workshops, or tours. These opportunities can help you maintain and strengthen your relationships with your alumni, as well as provide them with value and benefits.

4 Segment and personalize your communications

A fourth way to keep alumni engaged after an event is to segment and personalize your communications with them. You can do this by using the data and feedback you collected from the survey and other sources to create different segments of your alumni based on their demographics, interests, behaviors, or preferences. You can then tailor your messages and content to each segment, using relevant topics, tones, formats, and calls to action. This can help you increase your open and click rates, as well as show your alumni that you care about them and understand them.

5 Ask for referrals and testimonials

A fifth way to keep alumni engaged after an event is to ask them for referrals and testimonials. You can do this by encouraging your alumni to invite their friends, family, colleagues, or contacts to join your alumni network, attend your events, or support your institution. You can also ask them to share their positive experiences and stories of the event and your institution on their social media, blogs, websites, or other platforms. This can help you grow your alumni base, generate more word-of-mouth and social proof, and enhance your reputation and credibility.

6 Keep the conversation going

A sixth way to keep alumni engaged after an event is to keep the conversation going with them. You can do this by following up with your alumni regularly, sending them updates, news, stories, or tips that are relevant and useful to them. You can also ask them questions, solicit their opinions, or invite them to participate in polls, quizzes, or contests. You can also respond to their comments, messages, or emails, and acknowledge their achievements, milestones, or birthdays. This can help you build rapport and trust with your alumni, as well as stimulate their interest and curiosity.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?