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What are the best ways to involve stakeholders in designing new products?

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Involving stakeholders in designing new products is a key aspect of corporate social responsibility (CSR). Stakeholders are the people who are affected by or have an interest in your business activities, such as customers, employees, suppliers, communities, investors, and regulators. By engaging them in the product development process, you can gain valuable insights, feedback, and support, as well as improve your reputation, trust, and social impact. But how can you do it effectively? Here are some best practices and benchmarks to help you involve stakeholders in designing new products.

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Paul Rocca Gastelo

Lider del Observatorio de Sostenibilidad Social en Infraestructura de Transportes y Comunicaciones / Temas:…

1 Identify your stakeholders

The first step is to identify who your stakeholders are and what their needs, expectations, and preferences are. You can use various tools and methods to map and segment your stakeholders, such as stakeholder analysis, surveys, interviews, focus groups, or workshops. You should also consider the level of influence and interest that each stakeholder group has on your product and prioritize them accordingly. For example, you may want to focus more on the stakeholders who have high influence and high interest, such as your key customers or partners, than those who have low influence and low interest, such as the general public or competitors.

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Paul Rocca Gastelo

Lider del Observatorio de Sostenibilidad Social en Infraestructura de Transportes y Comunicaciones / Temas: #sostenibilidad social #analisis, prevención y resolución de conflictos #comunicaciones estratégicas
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Una forma de interesar a las partes en nuevos productos es poder conocer bien a tu grupo objetivo. Conocer sus necesidades, sus intereses, sus preocupaciones. Para ello puedes realizarlo a traves de varias herramientas como estudios de mercado, habitos de consumo, focus group, etc. Con esa información dise?ar productos que satisfagan sus intereses.

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2 Communicate your goals and vision

The next step is to communicate your goals and vision for your new product to your stakeholders. You should explain why you are developing the product, what value it will create, and how it will align with your CSR strategy and values. You should also be transparent and honest about the challenges, risks, and uncertainties that you may face along the way. You can use various channels and formats to communicate your goals and vision, such as newsletters, blogs, podcasts, webinars, social media, or events. You should also invite feedback and questions from your stakeholders and listen to their opinions and concerns.

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3 Co-create solutions and prototypes

The third step is to co-create solutions and prototypes with your stakeholders. This means involving them in the ideation, testing, and validation stages of your product development process. You can use various techniques and tools to co-create solutions and prototypes, such as brainstorming, design thinking, agile development, or user testing. You should also encourage creativity, collaboration, and experimentation among your stakeholders and empower them to contribute their ideas, skills, and resources. By co-creating solutions and prototypes, you can leverage the diversity, expertise, and experience of your stakeholders and generate more innovative and sustainable outcomes.

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4 Evaluate and measure impact

The fourth step is to evaluate and measure the impact of your new product on your stakeholders and society. You should define clear and relevant indicators and metrics to assess the social, environmental, and economic benefits and costs of your product. You should also collect and analyze data and evidence from various sources, such as surveys, interviews, reviews, or reports. You should also involve your stakeholders in the evaluation and measurement process and seek their feedback and suggestions for improvement. By evaluating and measuring impact, you can demonstrate your accountability, responsibility, and value creation to your stakeholders and society.

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5 Recognize and reward contributions

The fifth step is to recognize and reward the contributions of your stakeholders to your new product. You should express your gratitude and appreciation to your stakeholders for their involvement, support, and feedback. You should also acknowledge and celebrate their achievements and successes. You can use various ways to recognize and reward your stakeholders, such as certificates, awards, gifts, discounts, or referrals. You should also share the results and impact of your new product with your stakeholders and show them how their contributions made a difference. By recognizing and rewarding contributions, you can strengthen your relationships, loyalty, and trust with your stakeholders and motivate them to continue engaging with you.

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Paul Rocca Gastelo

Lider del Observatorio de Sostenibilidad Social en Infraestructura de Transportes y Comunicaciones / Temas: #sostenibilidad social #analisis, prevención y resolución de conflictos #comunicaciones estratégicas
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Todos estamos muy claros de la importancia y el valor que tiene la retroalimentación de tu publico objetivo sobre tus productos y su experiencia en el uso. Información tan valiosa debe ser compensada a traves de varias formas de estimulación positiva, ello se puede hacer a traves de entregas de productos, servicios o simplemente un reconocimiento en redes sociales, son algunos ejemplos de como recompensar la inversión del tiempo del usuario en tu producto

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6 Review and improve processes

The sixth step is to review and improve your processes for involving stakeholders in designing new products. You should reflect on what worked well and what didn't, and identify the lessons learned and best practices. You should also solicit feedback and suggestions from your stakeholders on how to improve your engagement methods and tools. You should also monitor and track the changes and trends in your stakeholder needs, expectations, and preferences, and adapt your processes accordingly. By reviewing and improving your processes, you can enhance your efficiency, effectiveness, and responsiveness to your stakeholders and society.

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Paul Rocca Gastelo

Lider del Observatorio de Sostenibilidad Social en Infraestructura de Transportes y Comunicaciones / Temas: #sostenibilidad social #analisis, prevención y resolución de conflictos #comunicaciones estratégicas
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El poder retrolaimentarte de información respecto a tu producto te da la oportunidad de identificar oportunidades de mejora directamente de tu publico objetivo. Ello posibilita que puedas trabajar mejoras sustanciales desde la experiencia de tu publico objetivo. Lo cual mejorar la percepción que tiene el cliente de tu producto y del respaldo que le da tu marca.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alexandra Noirault

Consultante & Formatrice ?? Démarche RSE - Marketing Durable - Numérique Responsable ?? Partenaire Dinamic+ CCI Pays de la Loire ??Labels Lucie 26000 - NR - 360 RSE | LinkedIn Top Green Voice 2024
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Involving stakeholders in product design is not just beneficial; it's transformative. Take the example of a tech company that used customer feedback forums to shape its new software release. By actively engaging with users, understanding their pain points, and incorporating their suggestions, the company not only enhanced the product's functionality but also fostered a loyal customer base. This approach turned users into advocates, amplifying the product's market success. Remember, when stakeholders feel heard and valued, they become your strongest allies.

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What are the best ways to involve stakeholders in designing new products?

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3

4

5

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1 Identify your stakeholders

2 Communicate your goals and vision

3 Co-create solutions and prototypes

4 Evaluate and measure impact

5 Recognize and reward contributions

6 Review and improve processes

7 Here’s what else to consider

Corporate Social Responsibility

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What are the best ways to involve stakeholders in designing new products?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Communicate your goals and vision

3 Co-create solutions and prototypes

4 Evaluate and measure impact

5 Recognize and reward contributions

6 Review and improve processes

7 Here’s what else to consider

Corporate Social Responsibility

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感谢您的反馈

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