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What are the best ways to improve your search advertising quality score?

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If you run an e-commerce business, you probably know how important search advertising is to reach your target customers. But do you know how to optimize your ads for better performance and lower costs? One key factor that affects your search advertising results is your quality score. This is a rating that Google and other search engines assign to your ads based on how relevant, useful, and engaging they are for your audience. A higher quality score means higher ad rankings, lower cost per click, and more conversions. In this article, we will share some of the best ways to improve your quality score and boost your search advertising ROI.

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Pierre-Baptiste ??

Google Ads en E-Commerce | Nos clients : Mister-Auto, Bobochic, Fitness Boutique, Entrep?t du Bricolage, Equi-clic…
James Piper

Data-Driven SEO Manager
Hrant Kuroian

Transforming Amazon businesses through in-depth data analysis and careful optimisations

1 Understand the components of quality score

The first step to improving your quality score is to understand what it is made of. Quality score is not a fixed number, but a dynamic metric that changes based on various factors. According to Google, there are three main components that affect your quality score: expected click-through rate, ad relevance, and landing page experience. Expected click-through rate is how likely your ad is to be clicked by users who see it. Ad relevance is how well your ad matches the intent and keywords of the user's query. Landing page experience is how well your landing page meets the user's needs and expectations after they click on your ad. You can check your quality score and its components for each keyword in your Google Ads account.

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Pierre-Baptiste ??

Google Ads en E-Commerce | Nos clients : Mister-Auto, Bobochic, Fitness Boutique, Entrep?t du Bricolage, Equi-clic, Wopilo, Seagale, Esprit Padel (et 45+ autres)
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Le score de qualité est donné à l'échelle d'un mot clé. Il est composé de 3 éléments : - le CTR Attendu : Google estime un CTR considéré comme "performant" pour chaque mot clés. Améliorez votre CTR en optimisant votre annonce à l'aide des biais cognitifs. - Expérience de page de destination : Google analyse votre page de destination d'annonce. Assurez-vous d'y avoir le mot clé ciblé et d'avoir un taux de conversion suffisamment élevé. - Pertinent de l'annonce : Google va donner un score à votre annonce, assurez-vous d'avoir le mot clé ciblé en titre 1 et en description 1

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James Piper

Data-Driven SEO Manager
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Elevating Search Advertising Quality Score: Quality Score Deconstructed: Components: Grasp relevance, CTR, and landing page experience. Insight: In-depth understanding fuels improvement. Keyword Selection Precision: Strategic Choices: Align keywords with user intent. Impact: Enhances ad relevance, boosts quality score. Crafting Compelling Ad Copy: Clear Messaging: Engage, inform, and prompt action. Result: Higher CTR, positively influencing quality score. Landing Page Conversion Optimization: Relevance: Align content with ad intent. User-Friendly: Streamlined design, easy navigation. Impact: Boosts user experience, elevating quality score.

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Hrant Kuroian

Transforming Amazon businesses through in-depth data analysis and careful optimisations
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1- Make sure the page is well optimized for conversion; 2- Attract relevant traffic; 3- React fast to data and do optimizations to get better results.

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Debasish Karmakar

Aspirant
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Here are some ways to improve your search advertising quality score: Find relevant keywords Use keyword research tools to find relevant, high-volume, and low-competition keywords. Organize your ad groups Split ad groups with many different keywords into multiple ad groups that better match user searches. Align your ad copy with keyword intent Optimize ad copy to increase relevance. Optimize your landing page Improve landing page load time. Offer relevant content that's useful and designed with the visitor's goal in mind. Promote trust and transparency. Improve click-through rates Add negative keywords.

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AMIR AQEEL SIDDIQUI

Associte Manager at The Techrics
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These are the main components of a good Quality Score. Click-Through Rate (CTR) Ad Relevance Landing Page Experience Keyword Relevance Ad Format and Extensions Geographic Performance Device Performance Historical Performance

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2 Choose the right keywords for your ads

One of the most effective ways to improve your quality score is to choose the right keywords for your ads. Keywords are the words and phrases that users type into search engines to find what they are looking for. You want to select keywords that are relevant to your products or services, match the user's intent, and have enough search volume and competition. You can use keyword research tools like Google Keyword Planner, Ubersuggest, or SEMrush to find and analyze keywords for your niche. You should also group your keywords into tightly themed ad groups, so that you can create more specific and relevant ads and landing pages for each group.

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Pierre-Baptiste ??

Google Ads en E-Commerce | Nos clients : Mister-Auto, Bobochic, Fitness Boutique, Entrep?t du Bricolage, Equi-clic, Wopilo, Seagale, Esprit Padel (et 45+ autres)
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Pour choisir les bons mots clés, il y a plusieurs critères à respecter : - Des mots clés ayant une intention d'achat élevée (classification, SEMrush transactionnel ou commercial) - Avoir un volume suffisant : on peut considérer pertinent à partir de 300 requêtes par mois sur des annonces Google Search.

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AMIR AQEEL SIDDIQUI

Associte Manager at The Techrics
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Yes. Keywords are always the main factor to affect the Quality Score. You need to find the right keywords with high searches and low competition, high user intent and currently trending. You also need the CPC and match types for that keywords to use such as Broad Match Exact Match Phrase Match

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David Farrands

E-Commerce, Email Marketing, Retail Sales @ Medved Running and Walking Outfitters
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Selecting appropriate and relevant keywords is critical. Keyword selection involves finding popular search terms and aligning them with your ad content and landing pages. Long-tail keywords, which are more specific and less common, often yield a higher quality score due to their targeted nature and lower competition.

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3 Write compelling and clear ad copy

Another way to improve your quality score is to write compelling and clear ad copy that attracts and persuades your audience. Your ad copy should include your main keyword, a unique value proposition, a call to action, and any relevant extensions or features. You should also use emotional triggers, benefits, and urgency to create interest and desire in your offer. You can test different variations of your ad copy to see which one performs better and optimize accordingly. You should also avoid using generic or misleading statements, spelling or grammar errors, or excessive capitalization or punctuation in your ad copy.

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Pierre-Baptiste ??

Google Ads en E-Commerce | Nos clients : Mister-Auto, Bobochic, Fitness Boutique, Entrep?t du Bricolage, Equi-clic, Wopilo, Seagale, Esprit Padel (et 45+ autres)
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Pour rédiger une annonce convaincante et performante, je vous invite à vous intéresser à 6 biais cognitifs différents et à les intégrer dans vos titres : - Les heuristiques de catégorie (ex : Nb de pixel d'un appareil photo) - Le pouvoir de l'instant : (ex : Résultats En 3 Semaines Seulement) - La preuve sociale (ex : Noté 4,91/5 par +500 Clients) - Le Biais d'autorité (ex : Scientifiquement Prouvé) - Pouvoir de la gratuité (ex : Livraison gratuite) - La rareté : jouer sur la quantité, le temps ou l'accès

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AMIR AQEEL SIDDIQUI

Associte Manager at The Techrics
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Yes this is an important factor though. A compelling web copy always attracts the buyer and make the decision of purchase and buying. So, the adcopy must be properly written and match the user mind.

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David Farrands

E-Commerce, Email Marketing, Retail Sales @ Medved Running and Walking Outfitters
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Your ad copy should be directly relevant to your target keywords and your intended audience. It should communicate your value proposition and include a call to action. Clear, engaging, and relevant ads are more likely to earn higher CTRs, positively influencing your quality score.

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4 Optimize your landing pages for conversions

The last way to improve your quality score is to optimize your landing pages for conversions. Your landing pages are the web pages that users land on after they click on your ads. They should be consistent with your ad copy, relevant to your keyword, and easy to navigate and use. You should also make sure that your landing pages have a clear and compelling headline, a strong value proposition, a visible and enticing call to action, and social proof or testimonials. You should also minimize distractions, such as unnecessary links, pop-ups, or forms, and ensure that your landing pages load fast and are mobile-friendly. You can use tools like Google Analytics, Google PageSpeed Insights, or Unbounce to measure and improve your landing page performance.

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Pierre-Baptiste ??

Google Ads en E-Commerce | Nos clients : Mister-Auto, Bobochic, Fitness Boutique, Entrep?t du Bricolage, Equi-clic, Wopilo, Seagale, Esprit Padel (et 45+ autres)
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Il y a plusieurs choses à optimiser : - Vérifier que les mots clés de la page de destination correspondent aux mots clés ciblé dans vos annonces. - Utiliser les URL Finale sur certains mots clés pour rédiriger vers des pages particulièrement pertinentes

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AMIR AQEEL SIDDIQUI

Associte Manager at The Techrics
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Yes Landing Page Optimization is important. Because, if you are showing the ad of Nike Shoes and you will redirect the visitor to Reebok Landing Page. It will not get conversion. So right Landing Page should be designed for the campaign to get maximum conversions.

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David Farrands

E-Commerce, Email Marketing, Retail Sales @ Medved Running and Walking Outfitters
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The experience users have after they click on your ad is just as important as the ad itself. Ensure that your landing pages are relevant to the ad copy and keywords, load quickly, are easy to navigate, and provide a clear path to conversion (whether that's a purchase, sign-up, download, etc.). A positive landing page experience can significantly boost your quality score.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Pierre-Baptiste ??

Google Ads en E-Commerce | Nos clients : Mister-Auto, Bobochic, Fitness Boutique, Entrep?t du Bricolage, Equi-clic, Wopilo, Seagale, Esprit Padel (et 45+ autres)
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En résumé, Google utilise 3 pour votre score de qualité : 1 - CTR Attendu 2 - Expérience de page de destination 3 - Pertinence de l'annonce Donc : - Choisissez soigneusement vos mots clés - Utilisez les biais cognitifs dans l'écriture des annonces - Créez des pages de destination qui contiennent les mots clés ciblés. - écrivez pour des humains - Optimisez les scores d'annonces Google - Testez régulièrement des titres - Excluez les mots clés non pertinents

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MD Sallauddin

Digital Marketing Strategist | Scaling E-commerce brands with Google Ads | Google Ads Expert ? Google Certified Marketer
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Google mainly use three components to improve quality score. - Ad relevance. - Expected (CTR). - Landing page experience. Here are some more ways to improve quality score ?. - Improve CTR by adding negative keywords. - Structure your google ads account so that you have a very large group of targeted ads - Regularly test your ads.

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David Farrands

E-Commerce, Email Marketing, Retail Sales @ Medved Running and Walking Outfitters
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Monitor your ad performance and adjust as needed. Refine your keywords, tweak ad copy, and optimize landing pages based on user behavior and feedback. Use negative keywords to prevent your ads from appearing in irrelevant searches, which dilutes your CTR and lowers quality score. Use ad extensions to provide additional information and improve your ad's position in search results, improving visibility and CTR. Use geotargeting and ad scheduling. Tailor your ads to the location and time they are displayed to make them more relevant. Experiment with different versions of your ads and landing pages to see what resonates best with your audience. A/B testing can provide insights into what works and what doesn't, helping you to optimize further.

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AMIR AQEEL SIDDIQUI

Associte Manager at The Techrics
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All the main factors should be tested in Quality Score for getting optimum conversions. From keyword research to landing page it will go smooth.

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What are the best ways to improve your search advertising quality score?

1

2

3

4

5

1 Understand the components of quality score

2 Choose the right keywords for your ads

3 Write compelling and clear ad copy

4 Optimize your landing pages for conversions

5 Here’s what else to consider

E-commerce

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What are the best ways to improve your search advertising quality score?

1

2

3

4

5

1 Understand the components of quality score

2 Choose the right keywords for your ads

3 Write compelling and clear ad copy

4 Optimize your landing pages for conversions

5 Here’s what else to consider

E-commerce

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