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What are the best ways to improve the in-store experience for customers with dietary restrictions?

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Customers with dietary restrictions, such as allergies, intolerances, or preferences, often face challenges when shopping for food. They may struggle to find products that suit their needs, read labels carefully, or ask for assistance from staff. As a retailer, you can improve the in-store experience for these customers by implementing some simple strategies that show you care and cater to their requirements. Here are some of the best ways to do so.

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Alexandro Alves de Oliveira

Analista de Insumos Sênior na Plural Indústria Gráfica | Supply Planning | Gest?o de Materiais |Análise de Dados de…

1 Label products clearly

One of the most important steps you can take is to label your products clearly and accurately. This means indicating the ingredients, allergens, nutritional information, and certifications (such as gluten-free, vegan, or organic) on the packaging or shelf tags. You can also use color-coded labels or icons to make it easier for customers to identify products that meet their dietary needs. For example, you can use green labels for vegan products, blue labels for gluten-free products, and red labels for products that contain nuts.

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MUHAMMAD UMAR

Record Management, Data Management, Microsoft 365 (Teams, Power B.I, Share Point, Planner, Forms, Lists, Excel, Power Automate), Monday.com, Microsoft Excel Pivot Table Lists, Reports & Dashboards.
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A separate rack of all products related to dietary restriction customers like gluten free, sugar free bakery and minerals. So that customer can easily identify his desired products on one rack.

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Ricardo Barbieri

Coordenador de Logística | Supervisor de Logística | Gest?o de Suprimentos | Gest?o de Estoque | Gest?o de Frotas | Transporte | SSMA | Gest?o de Equipes | Planejamento Estratégico|Cuidar de Pessoas|Pai da Bianca
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Dicas para uma rotulagem eficaz: Clareza e legibilidade: Utilize linguagem simples e direta, com letras de tamanho adequado e cores contrastantes para facilitar a leitura. Precis?o: Certifique-se de que todas as informa??es sejam precisas e atualizadas, incluindo os ingredientes, as informa??es nutricionais e os alergênicos. Consistência: Utilize o mesmo formato e estilo de rotulagem em todos os seus produtos. Destaque os alérgenos: Utilize cores contrastantes, negrito ou outros elementos visuais para destacar os alergênicos na lista de ingredientes. Informa??o nutricional: Apresente a informa??o nutricional de forma clara e concisa, utilizando uma tabela de fácil leitura.

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2 Offer variety and alternatives

Another way to improve the in-store experience for customers with dietary restrictions is to offer a variety of products and alternatives that cater to different needs and preferences. You can do this by expanding your product range, stocking different brands or flavors, or introducing new or seasonal items. You can also offer alternatives or substitutes for common allergens or ingredients, such as dairy-free cheese, nut-free chocolate, or soy-based meat. This way, you can provide more options and choices for your customers and make them feel valued and satisfied.

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Ricardo Barbieri

Coordenador de Logística | Supervisor de Logística | Gest?o de Suprimentos | Gest?o de Estoque | Gest?o de Frotas | Transporte | SSMA | Gest?o de Equipes | Planejamento Estratégico|Cuidar de Pessoas|Pai da Bianca
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Inclua produtos específicos para atender a diferentes restri??es alimentares, como produtos sem glúten, veganos, sem lactose, organicos, etc. Ofere?a op??es em diferentes faixas de pre?o para atender a diferentes or?amentos. Priorize produtos frescos e de alta qualidade. Estoque diferentes marcas e sabores: Ofere?a uma variedade de marcas para os clientes poderem escolher seus produtos favoritos. Explore diferentes sabores e combina??es para atender a diferentes paladares. Dê preferência a marcas com boa reputa??o e produtos de qualidade. Introduza itens novos ou sazonais: Apresente novidades regularmente para manter seus clientes interessados.

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3 Train your staff

A third way to improve the in-store experience for customers with dietary restrictions is to train your staff to be knowledgeable and helpful. You can do this by educating your staff about the different types of dietary restrictions, the products that suit them, and the best practices for handling and storing them. You can also train your staff to be attentive and courteous, to answer questions and requests, and to provide recommendations and suggestions. By doing this, you can enhance your customer service and build trust and loyalty with your customers.

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Ricardo Barbieri

Coordenador de Logística | Supervisor de Logística | Gest?o de Suprimentos | Gest?o de Estoque | Gest?o de Frotas | Transporte | SSMA | Gest?o de Equipes | Planejamento Estratégico|Cuidar de Pessoas|Pai da Bianca
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Conhecimento: Aprofundar o conhecimento da equipe sobre diferentes tipos de restri??es alimentares, como alergias, intolerancias e preferências alimentares (vegetarianismo, veganismo, etc.). Produtos: Familiarizar a equipe com os produtos disponíveis na loja, seus ingredientes, alérgenos e informa??es nutricionais, com foco em op??es que atendem às diversas necessidades dos clientes. Manuseio e armazenamento: Ensinar as melhores práticas para manusear e armazenar produtos com restri??es alimentares, evitando contamina??o cruzada e garantindo a qualidade dos produtos. Atendimento ao cliente: Treinar a equipe para ser atenciosa, cortês e empática, capaz de responder perguntas e solicita??es de forma clara, precisa e educada.

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4 Create dedicated sections or displays

A fourth way to improve the in-store experience for customers with dietary restrictions is to create dedicated sections or displays for products that meet specific needs. You can do this by grouping products by category, such as gluten-free, vegan, or organic, or by theme, such as breakfast, snacks, or desserts. You can also create displays that highlight new or featured products, or that offer discounts or promotions. By doing this, you can make it easier and more convenient for your customers to find and browse products that suit their dietary needs.

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5 Provide samples and recipes

A fifth way to improve the in-store experience for customers with dietary restrictions is to provide samples and recipes for products that meet their needs. You can do this by offering free samples of products that are gluten-free, vegan, or organic, or that have alternative ingredients. You can also provide recipes or tips on how to use or prepare these products, either on the packaging, on flyers, or on your website or social media. By doing this, you can introduce your customers to new or unfamiliar products, encourage them to try or buy them, and show them how to enjoy them.

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6 Solicit feedback and suggestions

A sixth way to improve the in-store experience for customers with dietary restrictions is to solicit feedback and suggestions from them. You can do this by asking them to fill out surveys, leave reviews, or join loyalty programs. You can also invite them to share their opinions, experiences, or ideas on your website or social media, or to participate in focus groups or events. By doing this, you can learn more about your customers' needs, preferences, and expectations, and use this information to improve your products, services, and strategies.

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Alexandro Alves de Oliveira

Analista de Insumos Sênior na Plural Indústria Gráfica | Supply Planning | Gest?o de Materiais |Análise de Dados de Inventário | Gest?o de Insumos | Eficiência Operacional | Redu??o de Custos | Negocia??o de Contratos.
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Fa?a uma pesquisa detalhada para entender as necessidades dos clientes, quais s?o as restri??es mais comuns e quais s?o as suas preferências.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to improve the in-store experience for customers with dietary restrictions?

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1 Label products clearly

2 Offer variety and alternatives

3 Train your staff

4 Create dedicated sections or displays

5 Provide samples and recipes

6 Solicit feedback and suggestions

7 Here’s what else to consider

Retail Operations

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