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What are the best ways to highlight ERP software features for the hospitality industry?

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If you are a technical sales professional who sells ERP software to the hospitality industry, you know how important it is to showcase the value and benefits of your solution. ERP software can help hotels, restaurants, resorts, and other hospitality businesses streamline their operations, improve their customer service, and increase their profitability. But how do you highlight the features of your ERP software that are most relevant and appealing to your prospects? Here are some tips to help you craft a compelling and persuasive presentation.

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SHAHZAD H.

Helping Startups and Tech CEOs to secure maximum clients with LinkedIn & Cold emails | B2B SAAS Salespeople Training |…

1 Know your audience

Before you start presenting your ERP software features, you need to understand who you are talking to and what their pain points, goals, and expectations are. Different hospitality businesses may have different needs and challenges, depending on their size, location, market, and niche. For example, a small boutique hotel may be more concerned about managing their inventory and reservations, while a large resort may be more interested in optimizing their marketing and loyalty programs. You should do some research and ask questions to identify your prospect's specific problems and how your ERP software can solve them.

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Lincoln Mahlangu

Managing Director at Mdungwa Business Solutions (Pty) Ltd
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The capability to swiftly analyze previous bookings and predict upcoming reservations equips managers with readily available information to facilitate faster and more well-informed decision-making.

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SHAHZAD H.

Helping Startups and Tech CEOs to secure maximum clients with LinkedIn & Cold emails | B2B SAAS Salespeople Training | Website & Mobile App Development | Game Development
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Highlighting ERP (Enterprise Resource Planning) software features for the hospitality industry involves showcasing how the software can address specific challenges and improve operational efficiencies within hotels, resorts, restaurants, and other hospitality services.

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2 Focus on benefits, not features

One of the most common mistakes that technical sales professionals make is to overwhelm their prospects with too many features and technical details. While it is important to demonstrate the functionality and quality of your ERP software, you should also explain how those features translate into benefits for your prospect. For example, instead of saying that your ERP software has a cloud-based architecture, you should say that it allows your prospect to access their data from anywhere, reduce their IT costs, and scale their business easily. Benefits are more meaningful and memorable than features, and they show your prospect how your ERP software can help them achieve their desired outcomes.

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SHAHZAD H.

Helping Startups and Tech CEOs to secure maximum clients with LinkedIn & Cold emails | B2B SAAS Salespeople Training | Website & Mobile App Development | Game Development
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Demonstrate modules tailored to the hospitality industry, such as reservation management, housekeeping, event management, and point of sale (POS) systems. Present real-life scenarios where the ERP system can solve common industry problems, like managing peak season demands or handling guest preferences and loyalty programs.

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3 Use stories and examples

Another way to highlight your ERP software features is to use stories and examples that illustrate how they work in real-life scenarios. Stories and examples can help you connect with your prospect emotionally, create a vivid picture of the benefits, and overcome any objections or doubts. For example, you can tell a story about how another hospitality business in a similar situation as your prospect used your ERP software to improve their efficiency, customer satisfaction, and revenue. You can also use examples to show how your ERP software integrates with other systems and platforms that your prospect uses, such as booking engines, payment gateways, or social media.

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SHAHZAD H.

Helping Startups and Tech CEOs to secure maximum clients with LinkedIn & Cold emails | B2B SAAS Salespeople Training | Website & Mobile App Development | Game Development
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Emphasize the ERP's ability to integrate with existing software used in the hospitality industry, such as property management systems (PMS), customer relationship management (CRM) tools, and financial accounting software.

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4 Provide a demo or a trial

Finally, one of the best ways to highlight your ERP software features is to let your prospect see and experience them for themselves. A demo or a trial can help you showcase the functionality and usability of your ERP software, as well as answer any questions or concerns that your prospect may have. A demo or a trial can also help you build trust and credibility with your prospect, as well as generate excitement and urgency for your offer. You should prepare your demo or trial carefully, tailor it to your prospect's needs and interests, and follow up with them to get their feedback and move them closer to the sale.

By following these tips, you can highlight your ERP software features for the hospitality industry in a way that captures your prospect's attention, addresses their needs, and convinces them of your value proposition. ERP software can be a powerful tool for hospitality businesses, and you can be the one who helps them realize its potential.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to highlight ERP software features for the hospitality industry?

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5

1 Know your audience

2 Focus on benefits, not features

3 Use stories and examples

4 Provide a demo or a trial

5 Here’s what else to consider

Technical Sales

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What are the best ways to highlight ERP software features for the hospitality industry?

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3

4

5

1 Know your audience

2 Focus on benefits, not features

3 Use stories and examples

4 Provide a demo or a trial

5 Here’s what else to consider

Technical Sales

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