What are the best ways to help a client manage their personal brand?

1 Assess their current brand

Before you can help your client improve their personal brand, you need to understand their current situation. Ask them to do a self-audit of their online and offline presence, such as their social media profiles, website, portfolio, resume, and business cards. How do they describe themselves, their skills, and their goals? How do they interact with others, and what kind of feedback do they receive? How do they compare to their competitors or peers? Identify their strengths, weaknesses, opportunities, and threats, and use them as a basis for developing a personal branding strategy.

3 Create their brand assets

Once your client has defined their brand identity, they need to create their brand assets, which are the tangible and intangible elements that represent their personal brand. These include their name, logo, tagline, color scheme, font, voice, tone, and style. They also include their content, such as their blog posts, videos, podcasts, ebooks, presentations, and testimonials. Help your client design and produce high-quality and consistent brand assets that showcase their value and expertise, and that resonate with their target audience.

5 Promote their brand offline

While online promotion is crucial, offline promotion is also important for building and maintaining a strong personal brand. This involves attending and speaking at events, conferences, workshops, and meetups, where your client can network and showcase their knowledge and skills. It also involves creating and distributing offline materials, such as business cards, flyers, brochures, and portfolios, that reinforce their online presence. Help your client plan and prepare for offline opportunities, follow up with contacts, and collect feedback and referrals.

6 Monitor and update their brand

The final step is to help your client monitor and update their personal brand regularly, as it is not a one-time project, but an ongoing process. This involves tracking and measuring their brand performance, such as their online traffic, engagement, reach, and reputation. It also involves seeking and responding to feedback, both positive and negative, and using it to improve their brand. Help your client set and review their brand goals, use analytics and tools to monitor their brand, and adapt and evolve their brand as they grow and change.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?