What are the best ways to grow your photography email list?

2 Create a landing page

A landing page is a dedicated web page that promotes your lead magnet and invites your visitors to sign up for your email list. It should have a clear and catchy headline, a compelling description of the benefits of your lead magnet, and a simple and visible opt-in form. You can use tools like Mailchimp, ConvertKit, or Leadpages to create and host your landing page. You can also use your landing page to share testimonials, social proof, or samples of your work to build trust and credibility.

3 Drive traffic to your landing page

Once you have your landing page ready, you need to drive traffic to it. There are many ways to do this, depending on your goals, budget, and resources. For example, you can share your landing page link on social media platforms and use hashtags, stories, or ads to reach more people. Additionally, you can add your landing page link to your bio, signature, or profile on other platforms such as YouTube, Medium, Quora, or Reddit. You can also guest post on other blogs or websites relevant to your niche and audience. Furthermore, you can collaborate with other photographers or influencers who have similar or complementary audiences. This could involve cross-promoting each other's lead magnets, co-hosting a webinar or giveaway, or featuring each other on your platforms.

4 Segment your email list

Segmenting your email list allows you to create smaller groups of subscribers based on their interests, preferences, behavior, or other criteria. This way, you can tailor your content and offers to each segment and increase engagement and conversions. For example, you can segment your list by the type of photography they are interested in, their skill level, the actions they take on your website or emails, or their location, age, gender, or income. You can use your email marketing software to create and manage these segments. Alternatively, you can ask your subscribers to choose their preferences when they sign up or send them a survey to collect more information.

5 Nurture your email list

Nurturing your email list involves sending regular and relevant emails to your subscribers in order to build a relationship, provide value, and encourage them to take action. You can use different types of emails for this purpose, such as welcome emails to thank new subscribers, educational emails to teach them something new about photography, promotional emails to sell services or products, and engagement emails to invite interaction. The key is to provide value, be consistent, and balance your content. It's important not to spam your subscribers with too many emails or sales pitches. Additionally, tracking and measuring email performance can help you optimize your strategy.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?