What are the best ways to find new clients as a consultant in a new city?

1. Visit local & city community events 2. Network & build connections 3. Start an email newsletter and WhatsApp broadcast list 4. Share knowledge on how the target city companies can grow with your expertise on LinkedIn, WhatsApp Broadcast, Email Newsletter and local Facebook groups 5. Identify - who is interacting and engaging with your content 6. Ask for a meeting with engaged audience

You know that saying about the old room that knows all the corners? am certain by this time- you know your target customer and have gone through all the business fundamentals. find that old broom that already knows these people and collaborate. find communities of people with similar needs or have contacts such as Rotary,BNI, Lions. most members here are always key decision makers or know their way around!

Gaining clarity regarding your niche is fundamental for achieving success. Asking yourself targeted questions, such as "What do I like to talk about the most?" and "When I write or talk, what feels most enjoyable and effortless, causing time to slip away easily?" The two questions can serve as a compass in identifying your niche. Your genuine passion and the topics that effortlessly captivate your interest often point towards your niche. When you find yourself engrossed in conversations or activities, completely absorbed and experiencing a sense of flow, it's a clear indicator of an area that resonates deeply with you.

1- Area Market Research. 2- Configure the market. 3- Client needs case study. 4- 24h forecast. 5- Rapid calls to key persons. 6- Word of mouth.

The best ways to find new clients as a consultant in a new city are to join your local Chamber of Commerce, Industry Associations, attend Commissioner, City Council and local Board meetings and engage. Get out of the house every single day and also go to the gym and join group classes with men and women. Be sure to connect with others and don't just sell what you do, truly build a connection and people will be more willing to learn more about you.

Researching the market could be achieved through RACE formular which is otherwise known as Research, Actions, Communication, Evaluation

SWOT analysis is the step I would advise to take here: Strengths Weaknesses Opportunities Threats Once these have been evaluated, you can move onto the next step.

A great way of researching is by using the R.E.A.C.H. acronym (research, explore, analyse, conclude, highlight). Especially in consultancy, this can be a fairly strong strategy to work on. Exploration leads to new niches/trends/markets, and the analyses of these strengthen your understanding, which allows you to construct a conclusion on a specific topic and formulate your own opinions, which can be used to host discussions and therefore expand your network. Highlighting is advantageous, as it allows you to later review certain elements of a market, to conclude whether or not it's changed.

Researching the market in a new city as a consultant involves understanding the local business landscape, identifying potential clients, and analyzing competitors. Explore industry trends, economic factors, and the needs of businesses in that area. This research helps tailor your services to match the specific demands of the local market and positions you to offer solutions that address their unique challenges. It also allows you to identify gaps or opportunities that align with your expertise, making it easier to target and approach potential clients effectively.

Finding new clients in a NEW city should start in the OLD city. A solid digital presence that transcends geography should be the basis for a broad and even global voice.

This also heavily depends on what your "niche" is and what product/service you are offering. I have had conversations with fellow colleagues from different industries, such as the hotel industry, where online presence did not matter that much. Here, worth of mouth, was more relevant.

Having a strong online presence is crucial for a consultant to grow their business. Word of mouth is still important, but your network can only spread the word if you're doing good work. I have got really good business just from word of mouth. So build that connect with people. Show them your values.

To find new clients as a consultant in a new city, start by attending local events and networking with professionals in your field. Create a strong online presence through a professional website and LinkedIn. Collaborate with local businesses, offer workshops, and utilize online platforms to showcase your expertise. Develop a referral program and consider local advertising to increase visibility. Join and engage with professional organizations, provide free consultations, and build relationships with influencers in your industry. Leverage your existing contacts, optimize for local search, and be consistent in your efforts. Persistence and a strategic approach will help you steadily build a client base in your new city.

In the accounting industry, building an online presence is crucial for showcasing expertise in areas like QuickBooks, bookkeeping, and payroll services. A professional website and blog can serve as platforms to share insights on accounting trends and best practices, which can resonate with small business owners looking for reliable financial guidance. Engaging with the community through #SmallBusinessTalks on social media can also highlight one's proficiency in managing complex financial tasks, thereby attracting clients who value thorough and knowledgeable consulting services.

Networking can take on many forms: email, social media, events, meetings and so on. Collaboration - forming partnerships which create potentially mutually beneficial channels for business and revenue are a strong long-term way to help build credibility and business organically.

Upon landing in Dallas, I had zero connections, but knew that I needed to position myself in an ecosystem in which I could provide value. By simply offering connections and encouraging business leaders, I became a trusted ally, and learned quickly that these Founders just wanted what I wanted: more connections and relationships! I arranged curated networking events scratched this itch for folks (mostly investors and Startup Founders), from which I earned multiple consulting engagements. Start with service!

A "network" is a funny thing. Connections can be vast and eclectic. Do you have a creative brief that drives your efforts? Too often people seek out "close-in" connection to their business and miss the big picture.

Utiliza la función de búsqueda avanzada de LinkedIn para encontrar personas clave en tu industria y ciudad. Ejemplo: Al unirme a grupos locales y participar en eventos virtuales, pude establecer conexiones valiosas con líderes empresariales y otros profesionales en mi área de consultoría.

Once you've researched your market - and have valuable talking points to discuss - engage with people within the same market. Specifically, I'd always encourage to go for industry experts and be honest and open with them e.g., explain that you may still have a lot to learn but that you have a genuine and real passion for the market and would love to learn from them.

Free is tricky. Freud said you get what you pay for. And too often potential clients are looking for the opportunity to "pick your brain" as a tool to keep their costs down. $$$$$$

Free consultation is a powerful strategy that acts as a mutual exploration. It allows the company to showcase their expertise and serves as a bridge to understanding the unique needs and challenges of prospective clients. It's a chance to listen actively, demonstrating commitment to tailored solutions. It's a strategic investment—your time for their trust.

Offering free consultations is an effective way to attract new clients as a consultant in a new city. It allows potential clients to experience your expertise firsthand and understand the value you bring to their business. By providing a taste of your services or advice during these consultations, you establish trust, showcase your skills, and demonstrate how you can address their specific needs. This approach often leads to converting these initial consultations into long-term client relationships.

We perceive value through the price tag. Before giving anything for free, it is key to sell its value. Understand the need you address and how you are making a difference, ideally being the solution. Identify how value is perceived by your potential prospects. Fix your price accordingly - never be ashamed of asking for what is rightfully yours. Position your offer, ensure the value is sold. Rather than offering a free session, offer an introductory price. The price should never be the focus - as it means the value is not seen. Ensure the standard price is known and visible. Offer earnable rebates based on project size or number of engagements. Reward for commitment. NEVER come across needy and do not undervalue your offering.

Al proporcionar sesiones de consulta gratuitas durante los primeros meses, generé confianza y atraje a clientes potenciales que luego contrataron servicios más amplios.

Al recopilar comentarios y analizar patrones, adapté mi enfoque para satisfacer las necesidades específicas de los clientes en la nueva ciudad, lo que resultó en referencias positivas y recomendaciones.

This may seem like a given - but so many people fail to go 'above & beyond' ... I wouldn't say the term should be used in consultancy, as it’s our job to provide a service at the highest standard. An example I see too often is consultants not following up with prospects before a meeting/interview. This leaves candidates with little to know prep time and causes a dramatic increase in anxiety. Taking the extra time to provide candidates with preparation emails/notes/documents is something that can have a huge impact on their overall experience.

Providing exceptional service is the cornerstone of gaining and retaining clients as a consultant in a new city. By consistently delivering high-quality, value-driven services, you not only meet but exceed client expectations. This fosters trust, satisfaction, and a positive reputation, encouraging clients to return for future engagements and refer your services to others. Exceptional service sets you apart in a competitive market and solidifies your position as a reliable and trusted consultant.

Become very clear of what Good and superior service means from your client's perspective and as it seems from the competitive angle. Who are the big similars and how do they perform on these two - what they do and how they are perceived. Now carve out what makes you exceptional - how can you impress your clients while adding value to them and keeping it feasible for you over time? Ensure what you decide to offer is a differentiator that matters, while also it is not too easy to be copied by the others too fast. It should be your signature attached to it, so always selling you even if copied.

Take time to understand the dynamic of the new city. Some people are reluctant to embrace transplants or want to "know" who they are working with regardless of city size. So, always take time to get to know your city and neighbors before selling to them. When you're more curious about them as people you can sell less and be more respected. Don't miss this first step.

Networking Events: Attend local business gatherings, workshops, and meetups. Networking is your golden ticket to building relationships. Utilize Social Media: Leverage platforms like LinkedIn to showcase your expertise. Collaborate with Local Businesses: Partnering with local companies opens doors. Offer your services, collaborate on projects, and grow your network. Local Chamber of Commerce: Become an active member. Attend events, join committees, and let the local business community get to know you. Offer Workshops or Seminars: Showcase your knowledge by hosting workshops. It positions you as an expert and attracts potential clients. Utilize Online Platforms: Explore freelance websites and platforms tailored for consultants.

Connections are key. Referrals from previous delivered work ideally but also clearly demonstrating you’re likeable, trustworthy and competent without having actual worked with someone can compel them to put you forward for a project.

Referral, referral, referral. That is the only lever you have. You have no brand or market inertia. You will survive solely on how many people are willing to recommend and vouch for you. (I've been on the journey from a 7 person consultancy to 50, this is how you grow, sweat and tears, and going above and beyond to improve your referral rate.)

Prioritize relationships over finding business. Try to bring likeminded individuals together and be a people broker. Lead with knowledge sharing amongst peers in the area, the industries and the unique problems relating to both. Bring value before bringing billable value.