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What are the best ways to engage candidates using ATS?

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Applicant tracking systems (ATS) are software tools that help recruiters manage the hiring process, from sourcing to hiring. But how can you use them to engage candidates and keep them interested in your company and role? Here are some best practices to follow.

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Michael Carter

Talent Acquisition Manager, ILM (Australia)
Apurva Narang

Senior IT Recruiter @ Tamanna Technology | Sourcing & Talent Acquisition | Stakeholder Management | Recruiting |…
Nishant Sharma

Team Lead - Talent Acquisition || Top Recruiting Voice || Leadership Hiring (FMCG, Pharmaceutical & Manufacturing)

1 Customize your communication

One of the benefits of using an ATS is that you can automate and personalize your communication with candidates. You can send them confirmation emails, reminders, feedback, and updates on their status. But don't rely on generic templates or mass messages. Customize your communication to suit the candidate's profile, preferences, and stage in the hiring process. Use their name, mention their skills, and highlight the benefits of working for your company. This will show them that you care about them as individuals and that you value their time and interest.

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Michael Carter

Talent Acquisition Manager, ILM (Australia)
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Short and easily customisable templates are key. Use templates but use them well. Change them up often - monthly (or even weekly) if you can..

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Apurva Narang

Senior IT Recruiter @ Tamanna Technology | Sourcing & Talent Acquisition | Stakeholder Management | Recruiting | Interviewing and Assessment | Applicant Tracking Systems
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Regularly update candidates on their application status through the ATS. Inform them when their application is received, if they are moving to the next stage, or if they are no longer being considered. Transparency respects the candidate's time and effort. Use the ATS to communicate these to keep candidates informed and engaged.

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Mayank Aggarwal

Building Experience Engineering Teams (React/Angular/NodeJS/React Native/iOS/Android) @ Publicis Sapient
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ATS can be a powerful tool for engaging candidates throughout the recruitment process. ATS can be used to send personalized communication to candidates at various stages of the recruitment process. Set up automated status updates to keep candidates informed about the progress of their applications. Send automated reminders to candidates about upcoming interviews, deadlines, or required documents. Integrate the ATS with communication tools such as email, SMS, or chat platforms to streamline communication with candidates. Use data and analytics provided by the ATS to track candidate engagement metrics.

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Hasnain Zahid

Strategic HR Leader| Employer Branding| Employee lifecycle| Talent Sourcing| Training & Development| Global Talent Acquisition| Policy Development| Technical Recruiter| Recruitment Life Cycle| HR Analytics CHRP- HRCI
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Enhance candidate engagement within ATS by personalizing communication, providing timely updates, and offering transparency throughout the hiring process. Utilize automated email campaigns to deliver relevant content, such as company updates or interview tips. Incorporate self-service features for candidates to track application status and access resources. Implement chatbots for real-time support and to answer queries promptly. Additionally, optimize job postings for searchability and clarity to attract and retain candidate interest.

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Mukut C - {LION}

Account Manager || Vendor Empanelment || Recruitment Solutions || Client Acquisition || Recruitment Partner|| IT Service Provider||Corporate & Campus Training|| Human Resources Staffing || Vendor Management ||IT Staffing
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ATS are software tools used by employers to streamline the hiring process. An applicant tracking system is a software solution specifically designed to facilitate the recruitment process for HR managers, recruiters or hiring teams. It not only saves time and improves productivity, but also allows you to enhance the recruitment process. An applicant tracking system, also known as recruitment tracking system or hiring tracker, simplifies, streamlines, and speeds-up the entire recruitment workflow. Apart from accelerating the sourcing cycle, the ATS integrates various functionalities to address every hiring challenge. From job advertising and candidate screening to interview management and reporting, an ATS does all the leg work!

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2 Track and analyze your data

Another advantage of using an ATS is that you can track and analyze your data to improve your engagement strategy. You can measure metrics such as open rates, click-through rates, response rates, and time to hire. You can also segment your candidates based on criteria such as source, location, qualifications, and behavior. This will help you identify what works and what doesn't, and optimize your communication accordingly. You can also use your data to create reports and dashboards that show your progress and performance.

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Nishant Sharma

Team Lead - Talent Acquisition || Top Recruiting Voice || Leadership Hiring (FMCG, Pharmaceutical & Manufacturing)
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ATS helps the organisation to centralise applicant at one place along with all the open positions. Having all relevant information in one place prevents the risk of duplicacy, and gives everyone on your team an up-to-date view of all workflows regarding status of each & every candidate in the pipeline.

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3 Integrate with other tools

A third way to use your ATS to engage candidates is to integrate it with other tools that enhance your candidate experience. For example, you can use video interviewing software, chatbots, assessment platforms, and social media channels to interact with candidates more effectively and efficiently. You can also use your ATS to sync with your calendar, email, and SMS to schedule interviews and follow-ups. By integrating your ATS with other tools, you can create a seamless and consistent engagement process that saves time and resources.

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4 Solicit feedback and referrals

A fourth way to use your ATS to engage candidates is to solicit feedback and referrals from them. You can use your ATS to send surveys, polls, or reviews to candidates after each stage of the hiring process. This will help you collect valuable insights into their satisfaction, expectations, and suggestions. You can also use your ATS to ask candidates to refer their friends, colleagues, or contacts to your company. This will help you expand your talent pool and attract more qualified and engaged candidates.

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5 Stay in touch

A fifth and final way to use your ATS to engage candidates is to stay in touch with them until they are hired or rejected. You can use your ATS to send them regular updates on their status, next steps, and feedback. You can also use your ATS to send them newsletters, blogs, podcasts, or webinars that showcase your company culture, values, and projects. This will help you build rapport, trust, and loyalty with candidates, and keep them interested and excited about working for your company.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to engage candidates using ATS?

1

2

3

4

5

6

1 Customize your communication

2 Track and analyze your data

3 Integrate with other tools

4 Solicit feedback and referrals

5 Stay in touch

6 Here’s what else to consider

Recruiting

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What are the best ways to engage candidates using ATS?

1

2

3

4

5

6

1 Customize your communication

2 Track and analyze your data

3 Integrate with other tools

4 Solicit feedback and referrals

5 Stay in touch

6 Here’s what else to consider

Recruiting

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