What are the best ways to earn editorial links from authoritative websites?

One way to create original research that provides insights is by using your own data to design unique infographics (i.g. you are Airbnb, thanks to your search bar you will be able to dress the top 20 trendy destinations of 2023) This method capitalizes on the uniqueness of your data, presenting it in a visually engaging and easily digestible format that appeals to a broad audience. Custom infographics stand out in the digital landscape, making them powerful tools for attracting backlinks.

Having editorial links from authoritative websites is very simple. You just need to analyze your site's authority with the help of analytical tools that would determine your score. Then determine your competitor's backlinks, only handpicked the ones related to your services or product niches. Contact the ones that have a higher score than your website. If they agree to your terms, you now have a chance for an authoritative link and it goes now on how well you create the article with your desired link if they'll published it.

You can get UK representative sample survey data from as little as ￡200 per question from companies like Opinium. If you have a social following - even better, you wont need to pay anyone!

In my experience, this is one of the biggest misconceptions in PR. If your story is good, is pitched to the right journalist at the right time and it fits with the publication’s audience, they will cover the story. Because of the story. Not because of any relationship with you.

Haro (Help a Reporter Out) is a great platform that connects experts with journalists seeking sources for their stories. By responding to relevant questions on HARO, you can showcase your expertise to journalists and build relationships that help grow your credibility and authority in your niche

Editorielle is cheap and a great way of responding to journalist requests. Also search Twitter for #journorequest and you could find tonnes of relevant requests

The skyscraper technique is a great way to topple the opposition. Articles do date and if rival sites are not duly diligent, they can fade into irrelevance. Be sure to include the year in the title of your new, improved version to boost authority. When you contact the relevant websites about backlinks, you can point out the superior accuracy of your piece. If you can show them the original's flaws, they will embrace your flawless copy.

AHREFs have a great feature which helps you see where your brand is mentioned/ talked about but not linked back to This is an easy win, as you can use these as opportunities to reach out to provide a backlink to your brand or company

Digital PR thrives with linkable assets! To succeed in Digital PR, concentrate on crafting these assets and guarantee that your shareable content is in the best format I've observed many times where brands missed opportunities - assets, perfect for standalone pages, ended up in PDF, missing out on valuable backlink authority My best advice is to ensure you present your content in a format that maximises its potential for being shareable. This will help boost your content's authority and increase the chances of running a successful Digital PR link-building strategy

Journalists love anything that can visually appeal to readers on their site. So if you have data - present it in an infographic or table, dont just send it in a boring email!