What are the best ways to develop transparent and authentic messages?

It’s key to know and list down what you want to communicate and why. Forge a connection between your concerns and interests with your audience’s. Engaging is essential to reach your public. In written messages or essays it’s important to justify each statement you make through compelling arguments or examples.

I would say not only knowing your audience but also knowing yourself . People are not only following you because you fit an idealistic representation or position. People follow and approve your communication thanks to who you are as a person, as a corporate and as a citizen.

Defining your audience as a corporate is always a tricky exercise. I would recommend such exercises to closely work with specialists such as marketing communication or business intelligence to keep it relevant. However, tools such as 7 Why, benchmarking segmentation or key stakeholder feedback are great indicators or your audience being relevant or not.

In my role, I've seen the power of stripping back corporate-speak. People respond to human stories and direct, honest language. It's about making every word earn its place on the page. I often ask, "Would I say it this way if I were chatting to someone over coffee?" This approach not only clarifies the message but also fosters a more genuine connection with the audience. Clear language is inclusive language; it ensures everyone, regardless of background, is on the same page.

Simple, clear,concise...and personal language ! Corporate has enough complex terms to add complex vocabulary. Authenticity is at the heart of an efficient corporate language. A clear idea must be introduced clearly, whatsoever could the format be .

Facts and feelings. Communication must be based on elements that cannot be contested to become strong statements . Facts are the most common one. Factual elements with concrete scientific proof are undeniable. However, feelings can also be. Expressing feelings are becoming more and more common as a part of leadership in corporate communications. No one could contest a personal feeling. The combination of both makes a human and pragmatic approach. Example : " I'm feeling extremely confident in our performance for the next year as the earned revenue of last semester showed a prior rise of x÷."

"Bis repetita placent" As in every field, corporate communications is a learning journey where feedback is key. Having peers review, teams analysis or even competitor positioning against , are great ways to strengthen your communication skills .

Prioritize honesty, clear communication, and a deep understanding of your audience. Consistency in branding, engagement, and a commitment to addressing challenges with empathy and integrity are essential in fostering trust and authenticity.