What are the best ways to cross-sell with partners?

Before you can cosell, you need to know how to position your partners so they can win. Three ways to evaluate partners value include: Alignment with Customer Needs: Assess how well your partner's value proposition aligns with the specific needs and challenges of your shared target customers. Complementary Solutions: Understand how your products or services complement each other to create a more comprehensive and compelling offering for customers. Market Differentiation: Identify how your partner's unique strengths and value propositions set them apart in the market, providing a competitive edge when combined with your offerings. Once you understand your partners unique value, you can set them, as well as your sales team, up for success!

Build Strong Relationships: Foster open communication and trust with partners to identify cross-selling opportunities that align with their expertise and customer base. Offer Value-Added Solutions: Develop bundled offerings or exclusive deals that combine your products or services with those of your partners, providing added value to customers. Leverage Co-Marketing Opportunities: Collaborate on marketing campaigns and events to promote cross-selling initiatives, leveraging each other's resources and networks to reach a wider audience.

Really understand your partner's value prop - beyond just features. What core problems do they solve? How do they create unique value for customers? Look at how your offerings complement each other for the customer journey. With that context, you can craft a compelling joint story. Focus on the enhanced value you unlock together that neither could alone. That customer-centric mindset should guide any cross-selling. 1+1=3 You're not pitching products - you're showing how your integrated partnership makes their lives better.

In my experience it all starts with a clear and compelling “better together” story. Every partnership should define this upfront. Yes—Know your own unique value proposition and know your partner’s unique value proposition well—but most importantly you must know your unique *joint* value proposition for the specific markets you and the partner are targeting. I use a one page JVP template with every top marketing/sales partner and review/update it regularly. Working collaboratively with the partner to align, define, and document your better together story is essential to winning with customers. Focus on the their pain points and how your combined offering solves them. Then take that story to market together, every way & everywhere possible!

In my experience, a deep understanding of our partner's value proposition is essential for successful cross-selling. One time at work, we partnered with a local cellular data provider. By comprehensively analyzing their offerings—unlimited data plans tailored for travelers—we could align their services with our mission of seamless connectivity for international travelers. This alignment was crucial for conveying the benefits to our customers effectively, showing them how this partnership eliminates the common problem of staying connected abroad. This understanding enabled us to craft messages that resonated with our users, highlighting the convenience and reliability of having instant access to data services upon landing.

Segmentation and targeting have been key to our cross-selling success. One thing that I have found helpful is leveraging user engagement data from our app to identify travelers who frequently use local transportation services. This insight allowed us to tailor our cross-selling efforts, offering these users special deals on cellular data packages that complement their travel habits. By understanding the preferences and behaviors of our customers, we could personalize our communication, significantly increasing the uptake of our partnered services and enhancing the overall travel experience.

Cross-sell eficaz com parceiros, identifique complementaridades entre produtos e crie pacotes integrados. Estabele?a programas de referência e promova a??es de marketing conjuntas para destacar essas ofertas. Treine as equipes de vendas sobre os portfólios mútuos e use dados para personalizar ofertas. Por fim, mantenha um compromisso com a qualidade e o suporte ao cliente para garantir a satisfa??o e fideliza??o.

Crafting a clear and compelling offer is crucial for cross-selling. One time at work, we collaborated with a payment wallet service, offering an exclusive discount for EasyWeGo users who opted to use this payment method for their local transactions. By highlighting the benefits—such as streamlined payments, enhanced security, and special savings—we made the offer attractive and straightforward for our users. This strategy not only incentivized our users to try a new service but also reinforced the value of our ecosystem, encouraging loyalty and repeat usage.

Effective collaboration and communication with our partners have been vital. One thing that has been particularly beneficial is setting up regular sync-up meetings with our partners to discuss the progress of our cross-selling initiatives. This open line of communication helped us quickly identify and address any issues, such as mismatches in customer expectations or service delivery. By working closely with our partners, we ensured that our users received a consistent and high-quality experience, which in turn, reinforced trust in our platform.

Measuring and optimizing our cross-selling strategies have always been a priority. By closely monitoring metrics such as user uptake, satisfaction scores, and revenue impact, we've been able to gauge the success of our partnerships. One insightful discovery was that users valued the integration of local transport options within our app, leading to increased retention. This feedback prompted us to further refine our offerings, focusing on integrating services that provided the highest value to our customers. Continuous optimization based on data has been key to our growth and customer satisfaction.

See where you and potential partner products fit within a given techstack (Crossbeam and reveal might help here) - then create something that benefits the user of all of the partners products along with your own in the techstack offering - that can be co-user guides or comarketing opportunities - maybe even joint onboarding process. Add value.

Beyond the strategies and metrics, understanding the cultural nuances and local preferences has greatly influenced our cross-selling success. For instance, when expanding into new markets, we learned that certain local services were more valued than others. By adapting our cross-selling offers to include these preferred services, we significantly increased user engagement and satisfaction. This experience underscored the importance of cultural sensitivity and local knowledge in crafting offers that resonate with users across different regions, enhancing the effectiveness of our cross-selling efforts.