What are the best ways to create excitement around your brand with content?

1 Define your goals and audience

Before you start creating any content, you need to have a clear idea of what you want to achieve and who you want to reach. Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART), and aligned with your overall business objectives. Your audience should be segmented into personas, based on their demographics, psychographics, pain points, needs, and preferences. By defining your goals and audience, you'll be able to create content that is relevant, valuable, and engaging for your target market.

2 Choose the right formats and channels

Once you have your goals and audience in mind, you need to decide what types of content and what platforms you'll use to communicate your message. There are many formats and channels to choose from, such as blogs, podcasts, webinars, ebooks, infographics, social media, email, and more. Each format and channel has its own strengths and weaknesses, depending on your purpose, budget, resources, and audience behavior. You should choose the formats and channels that best suit your content strategy, and create a content calendar to plan and schedule your content production and distribution.

3 Craft a compelling story

One of the most effective ways to create excitement around your brand with content is to tell a compelling story that connects with your audience on an emotional level. A good story has a clear structure, with a beginning, a middle, and an end, and follows a classic narrative arc, with a protagonist, a conflict, a climax, and a resolution. A good story also has a clear message, a unique voice, and a memorable hook. You can use storytelling techniques, such as anecdotes, metaphors, humor, suspense, and surprise, to make your content more captivating and memorable.

5 Inspire action

The ultimate goal of creating excitement around your brand with content is to inspire your audience to take action, whether it's to sign up for your newsletter, download your ebook, register for your webinar, buy your product, or refer a friend. To inspire action, you need to have a clear and compelling call to action (CTA), or a phrase that tells your audience what you want them to do next. Your CTA should be specific, urgent, and visible, and match your content's goal and stage in the buyer's journey. You can also use incentives, such as discounts, bonuses, free trials, or guarantees, to motivate your audience to act.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?