What are the best ways to create a content calendar for different platforms?

You have a choice--create the same boring stuff that everyone else is, or do something different. Content tells the story of your business. It weaves words and images into something tangible. And over time, it becomes a body of work. So, what do you want your body of work to say? Create things you are proud of. Talk about your work, who does the work with you, and how someone like you could do the work with us (that's the call-to-action). Stop thinking of content as another item to check off your to-do list. Start thinking of it as a conversation instead.

Think About Your Followers: Each platform has different people using it, so think about what they like. What works on Instagram might not work on TikTok. Mix Things Up: Don't just post the same stuff. Use different things like pictures, videos, & graphics to keep it interesting. Keep Your Style: Make sure your posts look and sound like you. Use the same style and look for all your posts. Learn Each Platform: Each social media has its own rules. Figure out how each one works, so your posts fit right in. When and How Often: Decide how often you want to post and when. Some times are better for getting more likes and comments.

My answer will be different because we are in publishing—our business IS a content calendar. As for using social media to promote our work, I agree—being the first to present new information in useful way offers more return than being 50th, even for a hot topic. It’s better to wait until you have a fresh angle, a way to advance the story. As a health care editor, I have a cadence of sharing not only my own work but that of key partners; almost always they return the favor. On our team, our social media specialists track how this affects our engagement and website metrics, per SMART. Finally, when sharing content, I include relevant context or history specific to my network—the “why you should care” piece, which generates conversation.

Defining the objectives of content creation is crucial. Otherwise, you will spend a lot of time creating content without desired results. Ask yourself, what’s your objective in creating content? - to increase online presence (visibility) - to build authority (show expertise) - to expand professional network - to generate leads Then, create content that fits your objective(s)

I echo other thoughts here. The objective is always to present your authentic self (whether in an organisational or personal sense). "Post 5 times a week" is a silly objective if the outcome is irrelevant content that isn't authentic and doesn't add value. Instead, think of "educate our audience about x" or "present our culture so our audience understands we're an [] place to work".

Our successful SEO audience strategy: 1. Know Your Audience: Understand who your content is meant for. 2. Target the Right Group: Focus on a specific audience with specific interests. 3. Solve Their Problems: Address their issues related to your product or service. 4. Spark Interest: Begin with an engaging hook or question. This approach made our content more appealing and improved our SEO results.

X Platform = X Audience When creating your content calendar, keep in mind that the way your audience consumes content varies depending on the platform. Strong of your audience research, base your calendar on the following main points: 1. Frequency: how many times will you post each week? 2: Format: is your content diversified? 3: Text: short vs. long. Instagram, X? Short. LinkedIn? Long. 4: Holidays: don’t miss these!

I would say that this point should come first. You cannot start working on content ideas without having a picture of your audience in your mind first. Knowing who you are talking to is extremely important!

Keep in mind that your audience shouldn't be built based on which platform you want to be on. Figure out who you want to reach, then move to the next step. You may choose to still have a presence on a platform that doesn't have your core audience, but be very specific that this is a conscious choice and don't let it detract from your key platforms.

Truth: some audiences are gonna give you more love than others. Example: recently I've been targeting lawyers and accountants on LinkedIn, since that's where they spend most of their time. They don't necessarily rush to the like or comment button on comment -- they may follow, they may see content, they may write an email or DM... and that won't show up in vanity metrics. But think about it: most of their behavior at work is private in nature. They communicate through certain methods, survey through others. Thus, I know not to get overworried about likes. Because that's not how my audience tends to operate. I bet if you sit back in your chair and think about a typical audience target, this sort of obvious logic will surface.

5 questions I use when creating a winning content calendar: - Who > who is the content for (target audience) - Why > why are creating the county (what is the expected outcome) - When > when will we be posting the content (day, times etc) - What > what is the content format, for example, video, long-form, etc - How > how will the content be created, what tools etc Focus on unique audience driven funnels and wrap them within a content calendar. This is how to create results.

Don't feel obliged to be on every platform if it doesn't suit your objectives. So for example, if showcasing culture isn't relevant, then Instagram/Facebook (the more personal platforms) might not be right. Each platform has an audience it attracts because of its uniqueness.

If you've researched your audience effectively — you should know where they consume their content and how each platform can benefit you.

Leverage the platforms where your content is being noticed. Tailor your content calendar based on the language of those platforms. Make sure to use the analytics to optimize the date and time of posting.

This is absolutely true! However, you can create one piece of content for one platform and then repurpose it for others but following those platforms’s best practices. Work smart, not hard.

Creating a mix of formats as well as topics has really worked well for me in the past. Not only does it showcase your/your organization's thought leadership within your industry, it also keeps it engaging and interesting for your target audience. There can also be some unique ways to have some crossover formats that will make your brand truly stand out. A good example for this is to create a carousel post summarizing the key points from a blog.

A word of caution on AI idea generation: it's a great first step. But, it's derivative -- everything you see from AI has been seen before. BUT: that's OK. Great artists "steal." For example, there's a massively popular variety streamer named Ludwig. He openly admits that he'll pull ideas from other creators, other sources...and simply put a spin or stakes on them. He calls it the "yoink and twist." In this case, AI is the yoink. You just need the twist before you go on and create from the idea.

Something of a 'do as I say, not as I do', but I think if you take the time to sit down and map the immovable dates across the year that you've got something to say (holidays if you cover them, anniversaries, external events etc) you'll quickly find that a lot of the year is already mapped. Then fill in the gaps to make sure you're covering all your other objectives. Also never be afraid of re-sharing older content that is good and relevant and high quality. We don't always have to be on a hunt to create the next best thing!

Use artificial intelligence (AI) to your advantage. Generate content with proper prompts. Tweak the results to make them sound more human. Do this manually or with another prompt. Work smarter, not harder! Just remember: AIs should only be our partners or tools. Our skills as content writers or creators are irreplaceable.

Remember the best content creator are also the best content consumers. Become aware of the topics, formats and narratives that work for other creators and use them as inspiration. While doing it, forget about perfection, the best creators are the ones that understand and accept the Pareto Law. Only 20% of your content will bring you 80% of your results. Embrace experimentation and error. That’s the fastest way to learn and grow.

1. Start by creating a content calendar for what types (formats) of content go out when 2. Next, create content ideas according to those formats, write them in an Asana project 3. Create 9 squares of content at a time according to that calendar. When creating ask yourself, what is the intended action you want Save, Like, Sell? Don't take anything live until you have 9 squares and it's approved in Step 7. 4. When you create social copy, run it through Grammarly to make sure it doesn't have any mistakes 5. Design the content in Canva 6. Put all 9 posts in a folder 7. Send the 9 posts to a key accountable person for approval. 8. Take the posts live using Later or Hootsuite.

You won't believe the magic of using ClickUp for our content calendar! It's like our secret weapon for juggling content on all our platforms. With its super-easy interface and the freedom to make it fit us like a glove, we're bossing our workflow. From setting up posts to keeping tabs on how things are rolling, ClickUp is like our content BFF. It's not just a tool; it's our backstage pass to smoother, smarter content management.

Notion is my favorite content calendar tool because of its ability to show different views. For example, I can have a calendar view to see what's in the pipeline for the week, month, and quarter. But I can also have a table view, so I can see the specific content for each day. It is also super customizable with different properties, such as dates, statuses, links, and more. Now, with AI, you can even start with ideas for content within the Notion pages.

To schedule or not to schedule...that is the question. I get it, scheduling makes the moment of posting easier -- you don't have to actually hit the button. But there are trade offs, too -- for instance, immediate interaction with those who engage. And, while there's no concrete evidence that post scheduling dampens reach, there is evidence to show that posting while active helps it. For example, TikTok videos posted by a user who is live on the platform already tend to do better. Organization, all for it. Performance tracking, yes. Scheduling? Maybe the date of the post -- but I still think there's worth in hitting the button yourself.

The key with using any tool, and there are many great ones out there, is to set aside time to actually populate it. It takes much longer than you think just to draft all the posts and schedule them, so setting aside a few hours a week to keep on top is the only way a schedule will work!

Creating a content calendar is the easier part - Sticking to it is the hard part. Sometimes, you fall behind the schedule or other ad-hoc content pieces have to be pushed out which then messes up the timeline for the entire calendar. However, these things are quite common and we need to be nimble enough to be able to adapt and quickly get back on track. Measuring the engagement rate and other key metrics will also provide valuable insights to help course correct for the next quarter.

Sometimes you need to pick a time when an event is happening so that you capture the traction that comes from that moment. Otherwise, although it does make sense to research the best time to post, it's also important to evaluate your own audience from each platform so that you can plan posts according to the demographics of each platform. Your native platform analytics is sufficient for this!

A parte mais complexa de criar um calendário de conteúdo é olhar para fora do nosso mercado. Estamos t?o imersos dentro do assunto que podemos apenas replicar o que os concorrentes est?o falando. O melhor a se fazer é se inspirar do lado de fora. E n?o falo em empresas de outros setores. Falo sobre conteúdo de maneira ampla e geral. Quanto mais livro, filmes, música, jogos e conteúdos diversos consumirmos, mais originais ser?o as nossas propostas de conteúdo porque teremos referências amplas e que fogem das mesmas pautas e clichês do mercado.

Building a content calendar as per audience and platform and messaging is important and keeps you on the track. However every calendar should have enough flexibility to be able to include and accommodate all changes in this dynamic world of business.

We must infuse a touch of humanity into our content. Content that addresses the dilemmas of its readers or presents them with innovative approaches to resolve their problems consistently attracts a larger audience.