What are the best ways to create animated storylines that engage your audience?

1 Choose your style

The first step to create animated storylines is to decide on the style and tone of your animation. Do you want it to be realistic, cartoonish, abstract, or something else? What mood do you want to convey: humorous, dramatic, inspirational, or informative? The style and tone of your animation should match your purpose, your audience, and your brand identity. You can use different elements, such as colors, shapes, fonts, and textures, to create a consistent and distinctive style for your animation.

2 Plan your story

The next step is to plan your story and structure it into a clear and coherent narrative. A good story has a beginning, a middle, and an end, and it follows a logical sequence of events and actions. You can use a storyboard or a script to outline your story and visualize how it will look on the screen. Think about the main characters, the setting, the conflict, the resolution, and the message of your story. How will you introduce them, develop them, and conclude them in your animation?

3 Use the principles of animation

The principles of animation are a set of guidelines that help you create realistic and expressive movements and transitions in your animation. They include concepts such as timing, spacing, easing, squash and stretch, anticipation, follow-through, and overlapping action. By applying these principles, you can make your animation more dynamic, fluid, and natural. You can also use them to create contrast, emphasis, and rhythm in your animation.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?