What are the best ways to communicate a new partnership or collaboration in a press release?

The press release should include direct quotes from the leaders of both companies or organizations that outline the benefits the partnership creates.

Announcing a new partnership or collaboration through a press release involves crafting a message that's clear, engaging, and impactful. You need to understand the goal of the partnership and the effect on the values of both companies and make sure the press release has to be relevant to the channels that you will be sending to. You can't send a music partnership press release to an auto media outlet.

To effectively communicate a new partnership or collaboration in a press release, clearly state the announcement in the headline and lead with a strong opening sentence summarizing the partnership. Provide concise details about the companies involved, the goals and benefits of the collaboration, and any unique aspects. Include quotes from key executives to add credibility and a personal touch. Incorporate visuals like logos, images, or infographics that represent both companies and visually convey the partnership's essence. Conclude with next steps, expected outcomes, and contact information for media inquiries.

Journalism teaches you to write news articles in an "inverted pyramid" style, with the most important facts placed right in the first paragraph. Public relations and communications staffers should do the same in press releases and queries in order to obtain the best coverage for their news messages.

Reflecting on my own experience, I recall the excitement of announcing a collaboration between my company and a major international client. We began with a headline that immediately conveyed the importance of the collaboration, followed by an opening sentence that highlighted the key benefits. Detailing the complementary strengths of both companies and the innovative solutions we aimed to develop, we ensured the press release was informative and engaging. Quotes from our CEO and the client's executive team added a personal touch Media outlets picked up the story, and stakeholders were impressed by the clarity and enthusiasm conveyed in the press release.

Create a compelling headline that summarizes the essence of the collaboration. The lead paragraph should provide a concise overview of the partnership, including the key parties involved and the purpose of the collaboration. It should start from the most important details - the Who, What, When, Where and Why, before going into the how and every other detail.

Incorporate quotes from representatives of both partnering entities. These quotes should emphasize the significance of the collaboration, its potential impact, and express enthusiasm about working together. It should also come from authoritative figures, like the CEO, MD, Founder etc

Create a media kit with horizontal images of people mentioned in the press release. Adding high-quality horizontal images of the product would also complement the press release.

Incorporate visuals like logos, images, or infographics that represent both companies and visually convey the partnership's essence. Multimedia elements can make the press release more engaging.

Provide contact details for media inquiries or further information. This could include spokesperson contact information or a media relations email/phone number. the spokes person could be the Public relations officer or the communications personeel.