What are the best ways to communicate with media and journalists after a live event?

1 Prepare your materials

Before you reach out to any media or journalists, make sure you have all the materials they might need to cover your event. This includes a press release, a media kit, high-quality photos and videos, testimonials, and any relevant data or statistics. Your materials should be clear, concise, and consistent, and highlight the main goals, outcomes, and impacts of your event. You can also create a landing page or a blog post where you can host all your materials and direct the media and journalists to it.

2 Identify your targets

Not every media outlet or journalist will be interested in your event, so you need to do some research and identify your targets. Look for media outlets and journalists that cover your industry, niche, or topic, and have a relevant audience and reach. You can use tools like Google News, Twitter, or HARO to find potential media contacts, and create a list of their names, emails, and social media handles. You can also check their previous work and see what kind of stories they like to write or report on.

3 Craft your pitch

Once you have your materials and your targets, you need to craft your pitch. Your pitch is the email or message that you send to the media or journalists to introduce yourself, your event, and your materials. Your pitch should be personalized, compelling, and respectful, and explain why your event is newsworthy, relevant, and valuable for their audience. You should also include a clear call to action, such as asking them to check out your materials, write a story, or schedule an interview. You should also follow the media or journalists' guidelines and preferences, and avoid sending mass emails or spamming them.

6 Monitor and measure

Finally, you should monitor and measure the results of your communication with media and journalists after a live event. You should track and analyze the coverage, reach, engagement, and sentiment of your event and your materials, and see how they aligned with your goals and objectives. You should also collect and evaluate the feedback, comments, and questions from the media, journalists, and their audience, and see how they perceived and valued your event. You should also identify the strengths, weaknesses, opportunities, and challenges of your communication strategy, and learn from your successes and mistakes.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?