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What are the best ways to build trust with employees during an expansion?

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Expanding your business is an exciting but challenging process. You need to scale up your operations, enter new markets, and attract new customers. But you also need to maintain the trust and loyalty of your existing employees, who may feel uncertain, overwhelmed, or left behind by the changes. How can you build trust with your employees during an expansion? Here are some best practices to follow.

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1 Communicate your vision

One of the most important ways to build trust with your employees during an expansion is to communicate your vision clearly and consistently. Explain why you are expanding, what your goals are, and how you plan to achieve them. Share your successes and challenges, and invite feedback and suggestions. Keep your employees informed and engaged throughout the process, and avoid surprises or sudden changes that may cause confusion or resentment.

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Sam Swaminathan

Storyteller at Center for Creative Thinking and Adjunct Professor of Business
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Trust is an outcome of honest information sharing. Employees resent half-truths and broken promises. They also dislike silence. Open and clear communication - what is this expansion for, what will the outcomes be, who will benefit, who will lose out… these are the building blocks of trust.

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2 Involve your employees

Another way to build trust with your employees during an expansion is to involve them in the decision-making and implementation. Seek their input and opinions on key aspects of the expansion, such as new products, markets, or partnerships. Assign them meaningful roles and responsibilities, and empower them to take ownership and initiative. Recognize and reward their contributions and achievements, and celebrate their milestones and wins.

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Sam Swaminathan

Storyteller at Center for Creative Thinking and Adjunct Professor of Business
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I have found it useful to explain honestly to employees what the purpose of the expansion is. If the expansion will bring no benefits to employees, why would they care? The leader should find ways of helping employees understand the benefits they can derive from the expansion:new skills and knowledge, growth paths within the organization or elsewhere, financial benefits, project management experience.

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3 Support your employees

A third way to build trust with your employees during an expansion is to support them in their personal and professional development. Provide them with the resources, training, and coaching they need to adapt and thrive in the new environment. Encourage them to learn new skills, take on new challenges, and explore new opportunities. Offer them flexibility, autonomy, and balance, and respect their preferences and needs. Show them that you care about their well-being and happiness, and that you value their diversity and inclusion.

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4 Build your culture

A fourth way to build trust with your employees during an expansion is to build your culture and identity as a company. Define and communicate your core values, mission, and vision, and align them with your expansion strategy. Create a sense of belonging and purpose among your employees, and foster a culture of collaboration, innovation, and excellence. Promote your brand and reputation, and showcase your social and environmental impact. Make your employees proud and passionate about working for you.

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5 Address your challenges

A fifth way to build trust with your employees during an expansion is to address your challenges and issues openly and honestly. Acknowledge and accept the risks, uncertainties, and difficulties that come with expanding your business, and do not hide or minimize them. Share your problems and concerns with your employees, and ask for their help and support. Be transparent and accountable for your actions and outcomes, and admit and learn from your mistakes. Show your employees that you are resilient and committed to overcoming the obstacles.

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6 Listen to your employees

A sixth way to build trust with your employees during an expansion is to listen to your employees and understand their perspectives and experiences. Solicit and welcome their feedback and suggestions, and act on them promptly and effectively. Respond to their questions and concerns, and address their issues and complaints. Appreciate and acknowledge their views and feelings, and empathize with their hopes and fears. Show your employees that you respect and value their voice and input.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Vinay Pandey

Program Director
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One thing I have found useful during expansion is the practice of emphathic listening. Listening with understanding not only clears the cobwebs but brings to the surface the hidden reservations that employees might have but lack the courage to voice.

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What are the best ways to build trust with employees during an expansion?

1

2

3

4

5

6

7

1 Communicate your vision

2 Involve your employees

3 Support your employees

4 Build your culture

5 Address your challenges

6 Listen to your employees

7 Here’s what else to consider

Business Strategy

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What are the best ways to build trust with employees during an expansion?

1

2

3

4

5

6

7

1 Communicate your vision

2 Involve your employees

3 Support your employees

4 Build your culture

5 Address your challenges

6 Listen to your employees

7 Here’s what else to consider

Business Strategy

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