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What are the best ways to build meaningful relationships with researchers in your field?

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As a marketing researcher, you know how important it is to stay updated on the latest trends, methods, and insights in your field. But how do you go beyond reading journals and reports, and actually connect with other researchers who share your interests and challenges? Building meaningful relationships with researchers in your field can help you learn from their experiences, collaborate on projects, and expand your network. In this article, we will share some of the best ways to build meaningful relationships with researchers in your field, and how to make the most of them.

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Krati Singhai

EY | GPS | Business Consulting PI
Priyanka Londhe

Research, Capacity Building and Communications

1 Find relevant platforms and communities

One of the first steps to build meaningful relationships with researchers in your field is to find out where they hang out online and offline. There are many platforms and communities that cater to specific research areas, such as forums, blogs, podcasts, webinars, newsletters, social media groups, and online courses. You can also look for local or regional events, such as conferences, workshops, meetups, and seminars, where you can meet researchers face-to-face. To find relevant platforms and communities, you can use keywords related to your research topic, ask your colleagues or peers for recommendations, or check out the websites and profiles of researchers you admire.

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2 Engage actively and authentically

Once you find the platforms and communities that suit your interests and goals, you need to engage actively and authentically with other researchers. This means not only consuming the content they produce or share, but also contributing your own insights, opinions, questions, and feedback. You can also initiate or join discussions, offer help or advice, share your work or resources, and acknowledge the work of others. The key is to be respectful, curious, and genuine, and to avoid spamming, self-promoting, or plagiarizing. By engaging actively and authentically, you can show your expertise, personality, and value, and attract the attention and trust of other researchers.

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Krati Singhai

EY | GPS | Business Consulting PI
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I believe engaging on relevant content and meaningful follow up conversations with fellow researchers goes a long way. Engage not with the purpose of networking/asking the other person for a favour, but with the purpose of learning new things from different professionals around you.

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3 Reach out and follow up

Another way to build meaningful relationships with researchers in your field is to reach out and follow up with them. You can use various channels, such as email, social media, or phone, to introduce yourself, express your interest in their work, ask for their feedback or advice, invite them to your event or project, or propose a collaboration. When you reach out, make sure to be clear, concise, and relevant, and to personalize your message. You can also follow up with them after a certain period of time, to thank them, update them, or remind them of your request. However, don't be too pushy or impatient, and respect their time and boundaries.

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Priyanka Londhe

Research, Capacity Building and Communications
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It is a good idea to keep in touch with all friends in the professional circle to update and be updated on research related technological developments and market requirements. Let a friend help you build a certain skill and return the favor as well. Forward each other the top skills that recruiters look for, when hiring researchers and analysts. Don't be afraid to let a friend help you finish a task by letting them edit your work, listen to your presentation and pitches.

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4 Offer value and support

One of the best ways to build meaningful relationships with researchers in your field is to offer value and support to them. This means not only asking for their help or input, but also giving them something in return, such as recognition, appreciation, referrals, or opportunities. You can also offer value and support by sharing your knowledge, skills, or resources, by providing constructive feedback or suggestions, by endorsing or recommending their work, or by connecting them with other relevant people or organizations. By offering value and support, you can show your gratitude, generosity, and professionalism, and create a win-win situation for both parties.

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5 Maintain and nurture

The last way to build meaningful relationships with researchers in your field is to maintain and nurture them. This means not only establishing the initial contact, but also keeping in touch, following up, and deepening the connection. You can maintain and nurture your relationships by communicating regularly, by updating them on your progress or achievements, by celebrating their successes or milestones, by sending them relevant information or resources, or by inviting them to your events or projects. You can also maintain and nurture your relationships by giving feedback, asking for feedback, or requesting testimonials or referrals. By maintaining and nurturing your relationships, you can show your interest, commitment, and loyalty, and build long-term trust and collaboration.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to build meaningful relationships with researchers in your field?

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1 Find relevant platforms and communities

2 Engage actively and authentically

3 Reach out and follow up

4 Offer value and support

5 Maintain and nurture

6 Here’s what else to consider

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