What are the best ways to build a growth hacking team from scratch?

2 Look for the right skills and mindset

Growth hacking is not a single skill, but a combination of multiple skills that span across different domains, such as marketing, product, engineering, design, data, and psychology. You don't need to find people who are experts in all of these fields, but you need to find people who are curious, creative, analytical, and willing to learn and experiment. You also need to find people who share your vision, values, and culture, and who can work well in a cross-functional and collaborative environment. You can look for potential growth hackers in various sources, such as online communities, blogs, podcasts, events, courses, or referrals.

3 Train and empower your growth hackers

Once you have found your growth hackers, you need to provide them with the necessary training and resources to help them succeed. You need to teach them the principles and frameworks of growth hacking, such as the lean startup methodology, the pirate funnel, the growth hacking process, and the growth hacking tools. You also need to give them access to the data and platforms they need to run experiments and measure results. Moreover, you need to empower them to make decisions and take ownership of their projects, while providing them with feedback and guidance.

5 Scale and diversify your growth hacking team

As your startup grows and your growth goals and challenges evolve, you need to scale and diversify your growth hacking team accordingly. You need to hire more growth hackers with different skills and backgrounds that can complement your existing team and bring new perspectives and insights. You also need to create sub-teams or squads that can focus on specific growth stages, channels, or segments, while maintaining alignment and coordination with the rest of the team. Additionally, you need to invest in your growth hacking team's development and retention, by providing them with opportunities for learning, growth, and recognition.

6 Learn from other growth hacking teams

One of the best ways to build a growth hacking team from scratch is to learn from other growth hacking teams that have already achieved success. You can study their strategies, tactics, experiments, and results, and see what you can apply or adapt to your own situation. You can also reach out to them and ask for advice, feedback, or mentorship, or join their networks and communities. By learning from other growth hacking teams, you can avoid common mistakes, discover new opportunities, and accelerate your growth.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?