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What is the best way to use decision-making skills in a Creative Strategy proposal pitch?

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Creative Strategy is the process of developing and executing a plan to achieve a specific goal or objective through various forms of communication. It involves research, analysis, brainstorming, ideation, and storytelling. But how do you make the best decisions when you have to pitch your Creative Strategy proposal to a client or a stakeholder? In this article, you will learn some tips and techniques to use your decision-making skills effectively in a Creative Strategy proposal pitch.

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K. Daniel Clark

Content Creative Director now running my own construction company.

1 Know your audience

Before you start crafting your pitch, you need to understand who you are pitching to and what they care about. What are their needs, pain points, goals, preferences, and expectations? How do they make decisions and what criteria do they use? How familiar are they with your topic and your proposed solution? Knowing your audience will help you tailor your message, tone, style, and format to suit their interests and concerns. It will also help you anticipate their questions, objections, and feedback.

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2 Define your objective

The next step is to define your objective for the pitch. What do you want to achieve with your presentation? What action do you want your audience to take after listening to you? Do you want them to approve your proposal, give you feedback, sign a contract, or something else? Having a clear objective will help you focus your pitch on the most relevant and compelling aspects of your Creative Strategy. It will also help you measure your success and evaluate your performance.

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3 Choose your format

Depending on your objective, audience, and context, you may have to choose between different formats for your pitch. For example, you may have to deliver a live or recorded presentation, a written document, a video, or a combination of these. Each format has its own advantages and disadvantages, and you need to weigh them carefully. For instance, a live presentation allows you to interact with your audience and adjust your pitch on the fly, but it also requires more preparation and confidence. A written document gives you more time and space to explain your Creative Strategy, but it also risks losing your audience's attention and interest. A video can showcase your creativity and personality, but it also requires technical skills and equipment.

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4 Structure your pitch

When creating a Creative Strategy proposal pitch, you should structure it in a logical and persuasive way. Start with an introduction that grabs the audience's attention with a hook, such as a question, a story, a statistic, or a quote. Introduce yourself and your team, state your objective, and provide an overview of your pitch. Then explain the problem or challenge that your Creative Strategy aims to solve or address, using data, facts, and examples to support your claims. Present your Creative Strategy as the best solution for the problem. Explain how it works, what benefits it offers, and how it differs from other alternatives. Use visuals, stories, and testimonials to illustrate your points and make your solution memorable. Finally, summarize your main points and ask your audience to take the next step. Provide clear and specific instructions on how to proceed and what to expect.

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K. Daniel Clark

Content Creative Director now running my own construction company.
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A key piece I see missing from this step is to present the potential result of the strategy, the outcomes. It should also include ways that the outcomes will be measured - not necessarily actual numerical goals but perhaps at least ranges to be accomplished. Strategies without measurable results are pointless.

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5 Practice your pitch

The final step is to practice your pitch until you feel confident and comfortable with it. Practice will help you improve your delivery, timing, tone, and body language. It will also help you identify and fix any errors, gaps, or inconsistencies in your pitch. You can practice your pitch by yourself, with a colleague, or with a friend. You can also record yourself and watch or listen to your pitch to spot areas for improvement. The more you practice, the more prepared you will be for the real pitch.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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K. Daniel Clark

Content Creative Director now running my own construction company.
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I would also add that the pitch needs a CTA. You’ll want your audience to take an action so give them some options. Ask them to get back to you in X days, complete a questionnaire, provide data that can enrich your actual proposal, or some other action that keeps the engagement going. Don’t just walk away without an expectation from them to act, you need to make clear that they have the ball. This also sets up the actual project as an active set of steps to achieve a goal.

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What is the best way to use decision-making skills in a Creative Strategy proposal pitch?

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3

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5

6

1 Know your audience

2 Define your objective

3 Choose your format

4 Structure your pitch

5 Practice your pitch

6 Here’s what else to consider

Creative Strategy

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What is the best way to use decision-making skills in a Creative Strategy proposal pitch?

1

2

3

4

5

6

1 Know your audience

2 Define your objective

3 Choose your format

4 Structure your pitch

5 Practice your pitch

6 Here’s what else to consider

Creative Strategy

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